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Creating value: the recipe for growth

Creating value: the recipe for growth

To grow your business, the foundational task is to create value.  Creating value is the essence of business. Whether you’re selling consumer products, goods and services from business to business, raising funds for a charity, or recruiting students to attend your college, job one is to create and understand your authentic value. Value is what compels consumers or companies to invest time, capital or reputation because they are going to get something they want--something in which they find person...

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4 top stories that impacted business in 2017

  1. Sexual harassment exposés in the workplace

Sexual Harassment is Bad Business.  Now What?  Forbes

Sexual harassment and sexual misconduct conversations are finally consuming our dining rooms and our boardrooms. For many of us who have grown up in the corporate world, the stories we hear on the television are not new; however, they are now being exposed and discussed. And, corporate executives are beginning to realize that this behavior is bad business.  Read more

 

  1. Four horsemen of the hurricane apocalypse

How Hurricanes Damage the Economy.  The Balance

Hurricanes are the most damaging natural disasters. They are perilous for the people living in their paths and for the national economy. A Category 4 or 5 hurricane can lower U.S. production and increase unemployment. It can raise gas prices to $5 a gallon. It can also depress the stock market and other financial markets. Read more

 

  1. Booming stock market & plodding economic recovery

Dow rockets past 24,000, building on incredible post-election surge. Money

The boom in the stock market is a clear reflection of improvements in the U.S. economy. New numbers published on Wednesday show the U.S. grew at a brisk 3.3% pace between July and September, the best growth since 2014 and the second-straight quarter of 3% growth. The global economy is also gathering momentum. Most major countries are growing at the same time for the first time in years. Read more

 

  1. Amazon continues to change the market

Amazon is Eating the Retail World. CNBC

One simple chart depicts what's taking place in retail today, as many traditional players that once boasted impressive revenue growth now report slipping sales. Amazon, essentially, is "eating the retail world," MKM Partners analyst Rob Sanderson wrote in a Friday note to clients. His chart shows Amazon, in the categories that the company serves, growing its market share, as brick-and-mortar retail sales are on the decline. The widening gap over the past year between Amazon and so-called store-based retailers is particularly striking. Read more

 

 

 

How to track progress  in your sales process

How to track progress  in your sales process

You may be among the thousands of people who work hard to plan and execute a clear sales process. You prospect, qualify, approach, present, respond, close and follow up. You know the process and you do the process. How’s it going? If you’re not sure, you’re in good company. Here at Valcort we have asked hundreds of corporate leaders and sales professionals about their attention to 35 disciplines—keys to business growth. The last of the 35 is one that so many of our clients find to be difficult. ...

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Is spontaneity underrated? The changing face of impulse buying

Is spontaneity underrated? The changing face of impulse buying

Adding a pack of gum or a magazine to your shopping cart has helped retailers make a crucial few extra dollars for decades. A recent survey by CreditCards.com found that 68 percent of U.S. consumers said their primary location for making impulse buys was “in person in a store.” Thirty to 50 percent of all in-store purchases are impulse buys. But that number is slipping. Digital methods are used for far fewer impulse buys. Only 21 percent said they bought impulsively on a desktop/laptop, and just...

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Need business referrals? Ask for help

Need business referrals? Ask for help

Occasionally, a customer will take the initiative to refer your company to a contact because of the good work you’ve done for them.  That’s fabulous.  They may need a nudge, though, and it’s important to ask your customers to openly acknowledge how important your company is to them. #34 of Valcort’s 35 Keys to Business Growth reads: “Intentionally solicit customer endorsements and referrals.”  Remember that your very best sales person is a current happy customer.  No one else can come close. If...

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13 Ways to Build Better Business Relationships

13 Ways to Build Better Business Relationships

All successful businesses–regardless of what they do or sell–have one thing in common: their people know how to build and maintain relationships. The truth is that business leaders too often get caught up in the details of the kinds of products or services they are selling to notice how critical it is to build relationships not just with your customers, but also with vendors, employees, and even competitors. You need to have good long-term customers and vendor relationships that will carry you t...

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Surprise Me!  7 Tips for Inventing New Ways to Reach Customers

Surprise Me!  7 Tips for Inventing New Ways to Reach Customers

Marketing success depends, at least partially, on creativity. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your competitors, and it makes you more memorable in your customers' minds. The solution is easy: come up with more creative ideas! That, of course is the hard part. It isn’t easy. At Valcort, we believe that creative blocks are barriers we must all overcome to achieve success in marketing. (#33 of Valcort’s 35 Keys for Business Grow...

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5 Keys to Successful Outreach

5 Keys to Successful Outreach

Here are five of Valcort’s 35 Keys to Business Growth that address the challenge of reaching out to your publics. Take a look. Making the Best of Customer Touchpoints # 5 Have a fully coordinated, customer sales approach, drawing a customer into an engaging relationship at every point of contact. Executing Mind Shaping Media Campaigns #12 Deliver advertising, public relations and other communication in the right media, at the right time, and in the right way to effectively engage customers in ...

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The Top 15 Iconic Marketing Campaigns in History

The Top 15 Iconic Marketing Campaigns in History

The Top 15 Iconic Marketing Campaigns in History Every day, companies and causes of all types and sizes try to get your attention and to persuade you to buy their products, embrace a category, shift your impression of their company, support their cause, or vote for their candidate. Over the years, there have been some marketing and advertising campaigns that have done that job more convincingly and memorably than anyone else. Many have withstood the test of time. Of course, while advertising ca...

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The Keys to Successful Corporate Communication

The Keys to Successful Corporate Communication

Communicating is simple. Right? Well, expressing yourself may be easy, but effective communication can be mind-numbingly difficult in settings from friendships to marriages, politics and religion, and business. It’s strange that although we all have been communicating since our infancy we still face communication problems all our lives. We often find ourselves stumbling or being misled during the delivery or reception of information. This happens in our daily personal lives and in our organiza...

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