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7 Steps to Employee Greatness

7 Steps to Employee Greatness

Think about the best job you’ve ever had. Perhaps it’s the one you have now, or it may be many years ago. What was it about your employee experience that made it great? Now, think back to the worst experience you’ve had as an employee (sorry, if this is a painful memory!) The contrast of these bi-polar work situations — and how these experiences inform your role as a manager of employees — provides the grist for a conversation of guiding employees to greatness. We have explored many times on the...

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Fundamental truths of success and other top business stories of the week

Fundamental truths of success and other top business stories of the week

1. 10 Fundamental Truths about Success We Forget Too Easily -- Forbes It’s surprising how easy it is to lose sight of the important things in life. Busy schedules and weekly routines have a tendency to put the brain on autopilot. Some of life’s essential truths need repeating.  Here you go. 2. Twenty Fastest Growing Economies This Year -- Businessweek Emerging markets in Asia and Africa still reign supreme:, and they're at the top of global growth projections over the next two years. 3. Four R...

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The 15 most important things you need to know about your customers.

The 15 most important things you need to know about your customers.

What are the most important things you should know about your customers? You should know what they are most frustrated about. And what they’re trying to achieve. You should know where they hang out online. What else? Create your own list, but first read our list of 15 things you should and can know about your customers. It will get you started. What is the biggest frustration about their life right now? What is it they are trying to achieve? What do they think it will take to achieve their go...

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How  clear customer focus can prevent a crash landing

How clear customer focus can prevent a crash landing

Valcort 35 Keys to Business Growth: #15  Have a clear, customer-focused approach to your business that drives important business decisions. “Six Alpha Romeo, clear to land.” An F-16 fighter pilot recently told me that they are routinely trained and warned to keep their head up and eyes outside the cockpit.  Without that orientation and clear focus on the world outside, bad things can happen very quickly at Mach 1. When things are going fast, leaders can get caught in the daily internal pressures...

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Value Matters.  Measure It.

Value Matters. Measure It.

Valcort 35 Keys to Business Growth: #14. Consistently measure all marketing and sales activities and your progress toward achieving your vision, and communicate the results with the company regularly. How would you define personal success? What will make your life a success? These are great questions to ask yourself. Perhaps it’s raising healthy and happy children, having fulfilling relationships, being authentic in conversations, writing a book, loving a career, or adhering to the call of your ...

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The 10 Best Super Bowl Ads of All Time

The 10 Best Super Bowl Ads of All Time

Watching what most analysts saw as a relatively weak field of  Super Bowl ads in 2015 left us yearning for a look at the great ads from years past. What have been the best Super Bowl ads of all time? You’d get a lot of different opinions on that question. But we found that there is rather common support for several favorites over the last 30 years.  Here’s a list (and links) we’ve compiled from many sources and lists—The 10 Best Super Bowl ads. Enjoy. But before you view the favorites, what sh...

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Questions you should ask about your marketing efforts

Questions you should ask about your marketing efforts

Instead of making decisions based on feelings or shooting in the dark, marketers need to use metrics and data. Data provides information you need to make adjustments in your marketing program, and can demonstrate to the organization the value of your efforts and specific campaigns. As you develop measurement tools, such as interviews and surveys, here are some questions to ask about your offerings, your customers, the market—and yourself [from a Forbes article: The True Measure of Business Suc...

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Are you trending?  How to improve social media effectiveness

Are you trending? How to improve social media effectiveness

Social media is exploding as a way to build a community of followers and share your message with them in an efficient and cost-effective manner. How do you evaluate which social media platforms are working for you? How do you prioritize your time? It’s a big topic, but here are four areas of focus: Have a plan. The key to any successful social media channel is to be clear about this: What question are you answering for your audience? Answering this question will keep your social message on poi...

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Building trust-oriented business relationships at every point of contact

Building trust-oriented business relationships at every point of contact

Valcort 35 Keys to Business Growth.  #13 - Identify every point of contact with your customers.  Assure that every employee that has personal contact with a customer or can influence a customer relationship is trained and equipped to engage them in a trust-oriented relationship with your company. Frequently I drive across a massive suspension bridge built around 1944 that spans a mile-long stretch of the Illinois River. Usually I don’t give it thought; just drive to go from one side to the other...

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Top 25 Nonprofit Management Tools and This Weeks Other Leading NPO Stories

Top 25 Nonprofit Management Tools and This Weeks Other Leading NPO Stories

Leaders  Weigh in on 25 Nonprofit Management Tools For nonprofit organizations to realize their potential for social impact, they need more than a good program and ambitious leaders to expand it. They need good managers who adopt approaches that make the most of opportunities, anticipate threats, develop talent, and produce strong results.  The nonprofit Bridgespan Group is collaborating with The Chronicle of Philanthropy to establish a resource to help nonprofit leaders tackle these challen...

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