X

  • Blog
Changing how America shops, and the week’s other top business stories

Changing how America shops, and the week’s other top business stories

1. The man who changed how America shops – Chief Executive To successfully market when forces conspire to make everything a commodity, amplify the emotional content. 2. Ensuring that business transformation does not fail -- Forbes Just because everyone agrees business transformation is important doesn’t mean everyone knows how to do it. 3. Hall of Fame quarterback John Elway as top NFL executive -- Fortune John Elway displays the same instincts, hard work, and swagger as a GM that he did as an...

Read More »
Executing mind-shaping media campaigns

Executing mind-shaping media campaigns

Last winter was pretty rough in many areas of the country, including here in the upper Midwest. So when this winter started early and came on with a vengeance in recent weeks, memories of last year’s record breaking snowfall had me thinking about the wisdom of a snow blower. That was no surprise to area retailers, and there have been flyers and ads full of great deals on snow blowers, and tempting models placed strategically in the front aisles of Wal-Mart and even the local grocery store. That’...

Read More »
Get a cue! Connecting your brand to everyday life

Get a cue! Connecting your brand to everyday life

One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand. You see and hear these many times a day. How many of these did you know? Cue Brand/Product Gimme a break Have a Kit Kat Have a break... Have a Kit Kat MmmmmMmmmmm Good Campbel...

Read More »
Some of our Favorite Recent Media Campaigns

Some of our Favorite Recent Media Campaigns

Ice Bucket Challenge In 2014, one of the most successful public relations campaigns was the organic Ice Bucket Challenge. That’s no surprise for most people, because the messages and images of the campaign were pervasive, very wet, often entertaining and sometimes highly emotional. The campaign began inauspiciously, when two friends in Florida pushed each other to take the Ice Bucket Challenge, which initially was a tactic to raise money for charity generally. One of them selected ALS as his ...

Read More »
Your checklist for growth in 2015

Your checklist for growth in 2015

To grow effectively in the new year, you need to begin with preparation and planning stages, not unlike the work necessary before you take a journey or climb a mountain. Think of the new year as a new journey.  To begin, you need proven tools and expert guides to help you navigate the path and meet the challenges ahead. Here is the short, but important, checklist as you take your business into the new year:  1.  Take the right tools First, a good map gives you a clear picture of the distanc...

Read More »
18 Value Propositions That Get it Right

18 Value Propositions That Get it Right

The best way to understand value propositions is to see good examples at work. Here are 18, from the largest company in the world to some small, eclectic start-ups.  1. Wal-Mart. Everyday low prices. Behind the value proposition of not only the world’s largest retailer but also the world’s largest company is also an implicit promise of high product variety (35,000 SKUs in a typical store; 100,000 in a superstore), fixed assortment, a mix of branded and private labels, and the lowest possible c...

Read More »
Wings, beer, sports and the art of perfecting your value proposition

Wings, beer, sports and the art of perfecting your value proposition

Valcort 35 Keys to Business Growth:  #11  Have a true, simple and clearly worded statement to describe your unique and proven value to customers.  A recent transplant to the Chicago area, I’ve found the city to be hard working, tough and matter-of-fact.  The city’s sports culture shares those characteristics, fielding high-quality teams and demanding much of them. In this environment, I was struck by the brilliance of a timeless marketing proposition for the popular sports bar/restaurant  Buffal...

Read More »
The Christmas Factor

The Christmas Factor

For Christians the world over, Christmas is one of the year's holiest observances, with the remembrance of the birth of Jesus Christ both solemn and celebratory. But it is people of all faiths and traditions that have also made Christmas the year’s single largest economic stimulus, as sales increase dramatically in almost all retail areas. The U.S. retail industry generated an astonishing $3 trillion during the Christmas holiday in 2013, 19.2 percent of the total retail sales for the year....

Read More »
Increasing your margin and moving pianos

Increasing your margin and moving pianos

Valcort 35 Keys to Business Growth: #10 Understand why customers value your products and services as well as your competitors’ products and services, and what drives their choice. When she answered she was pleasant, helpful and engaging. I needed a good quality mover that could protect my sleek black grand piano from harm as I moved from one home to a new one. She was a good sales person for Company A and was selling their standard moving services. For me, I wanted more than moving services, I ...

Read More »
Marketing trends that will impact your business in 2015

Marketing trends that will impact your business in 2015

Management guru Peter Drucker said that “attempting to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” That has stopped almost no one from doing it, and in fact we all make decisions, major and minor, in business and all of life, based on our understanding—puny though it may be—of what the future holds. With all of this in mind, we’ve scoured the business and marketing worlds to put together a list of 7 important pred...

Read More »
1 2 3 4 5 6 7 8 9 10 11

The Valcort Group

Providing strategic marketing for measurable business growth.

Customize

Customize

Header Style Horizontal Vertical