Is your organization a cohesive, organized community or a fragmented group of individuals—or somewhere in-between? Tribes stick together and work together; they rely on each other. There are 18 anthropological building blocks that create a united, interdependent, and fully engaged tribe. Take 10 minutes to rate your team on several key measures in our Tribal Identity Analysis.
Is your leadership team on the same page? Do they share common assumptions about the market, your value, your customers’ needs? Often business leaders see the same information but interpret it differently. Those assumptions lead to actions that can have dramatic impact, hindering or helping growth. While most executives believe their teammates are on the same page, gaps and misalignment almost always exists – have your team take this test. The results may surprise you and reveal why you’re not growing as fast as you could be.
Full Diagnostics, Tracking, Measurement
The Valcort diagnostic work starts with a simple, ten-minute online ROI survey taken anonymously by every employee who has regular contact with your customers. The results give the CEO a visual, easy to read report revealing if your organization is on the same page – or not. In turn, it gives the entire management team the same visual roadmap of what problems exist and what needs to be done to fix them.
When customers continue to focus on price, you’ve got a problem. They believe that your organization’s greatest value is simply a commoditized product at the lowest price. But your real value is much, much more than that.
Great organizations focus on building a lasting customer relationship; a highly valued partnership that transcends price. This 5-minute customer-focused survey asks 12 simple questions of your customers in four areas of trust. It reveals the trust level of your relationship, exposes gaps in the brand relationship and indicates why customers value you.
This survey provides strong insight into pricing and value strategies for both product and services offerings. Built by a team of marketers, cultural anthropologists and scientists, it provides deep insight into how customer relationships are breaking down, why customers are leaving, and the practical activities you can take to address critical trust gaps and increase customer engagement, retention, and advocacy.
Find out in a fast, engaging customer survey covering four key drivers of customer loyalty and retention:
- perceived cost and benefit
- identification and shared experience
- legitimacy and experience
- exchange and fairness.
Does your employees’ behavior reflect those critical cultural values that will drive business growth? How would you know?
A great company reflects the values of its leaders. These values, when understood and shared by employees, drive their behavior and result in a cohesive, unified, and focused team. This, in turn, attracts the admiration, trust and engagement of its customers. Do your people really share the values that will drive the business forward?
This 15-question survey paints a picture of the strength of your organization’s culture, where values and behaviors that are driving growth, and where they are breaking down. The survey output provides recommendations to strengthen these cultural values recommendations to address them.
What will you do to capture more share? To acquire more customers? To create industry changing innovations? To price to value, and prevent commoditization?
Applying the VALCORT process, we help companies hear with new ears the voice of their customers. Through personal interviews, incisive focus groups and online and paper surveys, we probe to determine your unique value, uncover new “low-hanging” opportunities, and define coming industry changes that will soon impact your business.
We listen to your customers’ words, quantify their responses, see their emotion, and make sense of the data. This is often the missing piece in growth development, marketing, branding, and positioning. Wise leaders recognize it as the driver for strategic decision and investment, and the harbinger of organizational change.
Let us help you discover the opportunity that can change your world.
Gain valuable insight on everything from branding to effectively measuring growth progress.
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