Process That Works

While we address every company and challenge differently, recognizing that no two are alike, the true north star of our strategic counsel is a proven methodology that assures a comprehensive approach to values-based growth and value-driven marketing. The process is called VALCORT©, an acronym of the seven disciplines that represent the sequential growth process: values, assets, lens, creative, outreach, relationships, tracking.

The “secret sauce” is not in establishment of these disciplines, as most organizations have them present in some form already, but in sequencing, leveraging and nurturing them, linking them, and harvesting them. This continuous improvement, which we’ve seen for almost two decades, fuels sustainable growth when organizations draw on the power, alignment, and coordination of these disciplines.


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