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Reaching the people most important to your business

Reaching the people most important to your business

Valcort 35 Keys to Business Growth: #19 Continuously evaluate the most effective way to reach each of the different customer groups you serve. The easy part of marketing is to state a crisp, sensible plan for success: Whether we have a product that will be of interest to 10 or 10-million people, the most important task we have is to identify who those people are and how we can reach them with an effective message in the right context. The difficult part is answering each component question of th...

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15 tips for successfully reaching “unreachables”

15 tips for successfully reaching “unreachables”

It’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience. But every business has some “unreachables” who seem unsuited for or resistant to your overtures.  Now, some of these people are placed in that category for a good reason. For others, you may just need to try something new.  Here are 15 great tips from multiple experts: 1. Do your homework. This is an important step you won’t want to skip. Before you start trying to reac...

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IRS approvals, Red Cross problems and top stories from the nonprofit sector

IRS approvals, Red Cross problems and top stories from the nonprofit sector

  Nonprofit Tax-Exemption Approvals Double, Thanks to Simplified Form.  The Internal Revenue Service approved 94, 365 applications from organizations seeking 501(c)(3) designations in fiscal year 2014, more than double the number approved in the previous two years. 4 Options for Targeting Donors.  You have four options when evaluating how you might compete in the nonprofit world, using ammunition distilled from what your organization knows about itself and about which potential donors r...

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The world’s best leaders, delivery drones and other interesting business stories of the week

The world’s best leaders, delivery drones and other interesting business stories of the week

Who are the world’s best leaders?  The greatest leaders are the ones who run organizations that truly care for their employees’ and customers’ health, happiness, and wellbeing.  -- Fortune Amazon Hammers FAA For Lack Of 'Impetus' Over Drone Policy.  Amazon.com is not pleased with the pace by which the Federal Aviation Administration is addressing the commercial use of drones and it let the public know in a congressional hearing on Tuesday. -- Forbes Your phone on steroids.  With 5G mobile, wir...

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Get the message?

Get the message?

Valcort 35 Keys to Business Growth: #18 Create clear and specific messages targeted to each stakeholder (vendor, employee, shareholder, representative, customer, end user) to help them talk about your company and promote your products and services. Several years ago I accompanied a client, a well-known leader of one of the nation’s largest organizations, to a national television interview on one of the highest-rated news programs of the day. His organization was high profile and was involved in ...

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Apple’s values, March Madness and this week’s other interesting business stories

Apple’s values, March Madness and this week’s other interesting business stories

Apple’s Future.  Tim Cook says everything at Apple can change except values--Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness at Work:  How to channel your employees’ NCAA enthusiasm to build team and infuse passion within the organization.  –Chief Executive   &...

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5 ways to segment customers

5 ways to segment customers

Customer segmentation is a successful marketing tool when implemented correctly. Selecting segments and placing your customers must be done with precision. Here are 5 ways to tackle this vital task: 1. Demographics.  Divide your customers into demographic groups. Consumers primarily purchase product based on needs and wants that are related to where they live, how old they are, their gender and their level of education.  Too many brands wait until the point of transaction to turn anonymous sit...

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Are you a victim of organizational drift?

Are you a victim of organizational drift?

Valcort 35 Keys to Business Growth. #17: Have a formal process in place that makes sure that your products and services, your sales approach, and your internal operations all line up with the needs of specific, well-defined customer groups. Slipping on the fins and covering my face with the snorkel and mask, I jumped overboard. The world beneath Baja Mexico’s Sea of Cortez was magical. Surrounded by thousands of silvery fish I was transported 15 feet deep into the center of a fish cloud. I retur...

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Zuckerberg’s hiring secrets and this week’s other top business stories

Zuckerberg’s hiring secrets and this week’s other top business stories

Mark Zuckerberg Shares His Secret to Recruiting the Best Employees – Inc. Magazine Facebook founder and CEO reveals the simple but counterintuitive rule of thumb he uses to keep the right candidates from slipping through his filter. Larger iPad Reportedly Coming in 2nd Quarter – Wall Street Journal Apple Suppliers have been told to produce larger-screen iPad.  Production of the bigger tablet was originally planned for first quarter.  Word is USB ports are being considered.  The 1% Makes 19% Of ...

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Great Ways to Discover Employee Strengths

Great Ways to Discover Employee Strengths

What are the most important characteristics of your next star employee?  I’d suggest there are three:  trustworthiness, essential competency, and perhaps the most important characteristic, passion (for life, for people, for your work, for every breath). With these characteristics in mind, check out the following tools to discover and analyze these strengths in employees, potential employee, and perhaps yourself! Trustworthiness It probably won’t take you long to determine if a current emplo...

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