Successful customer impressions begin at the front door of your business. That front door these days is often an email in-box, a Website inquiry, a cell phone call or text, a Tweet, post or comment. Or it might be someone actually at your front door! Don’t miss the opportunity to make that first impression. #27 of Valcort’s 35 Keys to Business Growth reads: Assure that every inquiry that comes into your company receives an appreciative, supportive response and a quick solution that builds trust...Read More »
Business renaissance. If you’re in a seasonal business that benefits from warmth, like landscaping or outdoor dining, it’s time to roll! Temperatures are moderate. Spring marks the end of frigid winter and the transitional period to scorching summer. The earth's axis is angled between its closest and furthest position from the sun, when temperatures are the most extreme. You can finally ditch the winter layers. There are more daylight hours. Following the Spring equinox, when the earth’s horizo...Read More »
Would you recommend that a friend seek employment at your company? This is one of the questions we include in our organizational survey of employee satisfaction and values, conducted as part of our VALCORT strategic study. It’s an important question that can provide a revealing look at an organization’s health. In terms of corporate advocacy, it's the low bar. If your employees wouldn't enthusiastically recommend your company to friends, it's a big, waving red flag. For your team, those who know...Read More »
EVERYONE KNOWS that Americans don’t exactly agree on pronunciations. Regional accents are a major part of what makes American English so interesting as a dialect.
Joshua Katz, a PhD student in statistics at North Carolina State University, just published a group of awesome visualisations of a linguistic survey that looked at how Americans pronounce words.
Check it out.
Does vision within an organization need to be tempered, does the role of vision ever stop or slow? Does forever need to reach into the future and push the envelope out of the current state? I believe continued, ever-expanding vision is critical if an organization is to create sustainable growth. To understand the need for pervasive vision, we must start with shared values. Let me tell you why. Values are those core motivators that reside deep in one’s heart and soul. They show up sometimes as c...Read More »
An important part of great marketing is speaking the right language! America tongue language open mouth. Studio shot. If you know who you are trying to reach with your sales and marketing messages, the next step is to figure out what language they speak. No, not if they speak English, Spanish, Chinese, Russian or French. That’s important, of course, but for the purposes of this discussion, we’ll assume you have that figured out. This principle is #25 of Valcort’s 35 Keys to Business Growth: “Cre...Read More »
Do you make New Year’s resolutions? It’s a long tradition that doesn't’ seem to be losing steam. Here are the top-10 New Year's resolutions from a recent survey of 2,000 people conducted for Inc. magazine: Diet or eat healthier (71%) Exercise more (65%) Lose weight (54%) Save more and spend less--my personal favorite! (32%) Learn a new skill or hobby (26%) Quit smoking (21%) Read more (17%) Find another job (16%) Drink less alcohol (15%) Spend more time with family and friends (13%) More from...Read More »
It’s not difficult to find the opposite of customer-centricity. I found it while traveling in eastern Europe late last year, where many businesses still—after 50 years of official communism followed by 25 years of capitalism—haven’t discovered the value and competitive advantage of good customer relations But you don’t have to travel to former totalitarian states to experience horrendous customer service. If you’re attempting to solve a problem with your phone, insurance policy, satellite servi...Read More »
Recently, we worked with a respected manufacturing company that was concerned about multiple years of flat growth in a thriving industry. They believed that their products were chosen because they were of the highest quality in the category, but they could not figure out why they weren’t growing. We worked with the company’s leaders on a thorough VALCORT strategic analysis, and as we asked questions of both internal stakeholders and customers around the world, the situation became dramatically c...Read More »
As an employee, customer, investor, or a competitor, what is the most important thing you can learn about a company? If you said profitability, market share, operating margin, or the direction of their industry segment, you’d be hitting on strong factors impacting the company’s financial health. But I’d suggest that what you should study mostly intently are not these metrics, but rather the values of the company’s leaders. That’s why we begin our in-depth management and marketing study of a com...Read More »