Archive for: February, 2013

News/Press

CTCreative Now The Valcort Group, Adds services to Innovative VALCORT Strategic Growth Methodology

Creates New Brand Marketing Agency, Launches Nonprofit Practice St. Charles, IL – February 27, 2013 – CTCreative, a business development and creative branding company, announced today significant changes that are intended to better serve its clients.  Most notably, CTCreative is now The Valcort Group to better represent its move over...

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Blog / NPOutlook / VALCORT DNA

The CEO’s new glasses (Lens of the Market)

One of the most difficult tasks in leadership is pointing the ship and keeping it focused every day, week, month and year, upon reaching a critical destination. To review: Having a clear understanding the values and vision of the organization (V of VALCORT) is essential for creating trust and getting...

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Blog / NPOutlook / VALCORT DNA

Assets (Marketing Assets)

The core of growth is the ability to build and nurture trust.   The Four Stages of Trust is the blueprint to guide anyone into a high-trust relationship that creates change and fuels growth.  The Four Stages of Trust are: Shared Values Shared Vision Assumed Responsibility Always delivering on your promise...

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Blog / NPOutlook / VALCORT DNA

Are values an acquired taste?

While I enjoy a cup of coffee every day, I know that I need to drink water. Water sustains life, coffee is a substitute, albeit a fine one. Growing up in my father’s house, tea was always the beverage of choice. Now I have to say, my first impression of...

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Blog / Branding & Market Views

The scent of a brand.

So you’re talking with a stranger and as you begin to talk, you realize the parallels in your life.  You were here, doing this.  He was in a different place doing something similar.  You attended this concert, and he attended the same event in a different city.  You share some...

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