5 Keys to Successful Outreach
# 5 Have a fully coordinated, customer sales approach, drawing a customer into an engaging relationship at every point of contact.
#12 Deliver advertising, public relations and other communication in the right media, at the right time, and in the right way to effectively engage customers in their process of decision-making.
#19 Continuously evaluate the most effective way to reach each of the different customer groups you serve.
#26 Equip all employees, vendors, and representatives with advertising and promotional materials, and encourage them to promote your company to customers at any time.
#33 Regularly invent new ways to reach prospective customers at the time when they are making important purchase decisions.