Posts Tag: Valcort

Great Ways to Discover Employee Strengths

What are the most important characteristics of your next star employee?  I’d suggest there are three:  trustworthiness, essential competency, and perhaps the most important characteristic, passion (for life, for people, for your work, for every breath). With these characteristics in mind, check out the following tools to discover and analyze...

The 15 most important things you need to know about your customers.

What are the most important things you should know about your customers? You should know what they are most frustrated about. And what they’re trying to achieve. You should know where they hang out online. What else? Create your own list, but first read our list of 15 things you...

Questions you should ask about your marketing efforts

Instead of making decisions based on feelings or shooting in the dark, marketers need to use metrics and data. Data provides information you need to make adjustments in your marketing program, and can demonstrate to the organization the value of your efforts and specific campaigns. As you develop measurement tools,...

Top 25 Nonprofit Management Tools and This Weeks Other Leading NPO Stories

Leaders  Weigh in on 25 Nonprofit Management Tools For nonprofit organizations to realize their potential for social impact, they need more than a good program and ambitious leaders to expand it. They need good managers who adopt approaches that make the most of opportunities, anticipate threats, develop talent, and produce...

Changing how America shops, and the week’s other top business stories

1. The man who changed how America shops – Chief Executive To successfully market when forces conspire to make everything a commodity, amplify the emotional content. 2. Ensuring that business transformation does not fail -- Forbes Just because everyone agrees business transformation is important doesn’t mean everyone knows how to do it....

Get a cue! Connecting your brand to everyday life

One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand. You...

Some of our Favorite Recent Media Campaigns

Ice Bucket Challenge In 2014, one of the most successful public relations campaigns was the organic Ice Bucket Challenge. That’s no surprise for most people, because the messages and images of the campaign were pervasive, very wet, often entertaining and sometimes highly emotional. The campaign began inauspiciously, when two friends...

Your checklist for growth in 2015

To grow effectively in the new year, you need to begin with preparation and planning stages, not unlike the work necessary before you take a journey or climb a mountain. Think of the new year as a new journey.  To begin, you need proven tools and expert guides to help...

18 Value Propositions That Get it Right

The best way to understand value propositions is to see good examples at work. Here are 18, from the largest company in the world to some small, eclectic start-ups.  1. Wal-Mart. Everyday low prices. Behind the value proposition of not only the world’s largest retailer but also the world’s largest...

This Week’s Business & Management News from the Nonprofit Sector

Buzzwords to Watch in 2015 What will catch the ear of nonprofit and foundation leaders in 2015?  Perhaps Internet of Things, Smart Cities and a dozen other, one keen observer postulates. The Ups and Downs of Charity at the Checkout Counter Research indicates that, in general, checkout-donation efforts do not...