The Valcort Marketing Blog

The 7 Most Valuable Assets of a Nonprofit Organization

When you turn to the financial statements of a nonprofit organization, one of first reports is titled Assets and Liabilities.  I know this an important report, but as a longtime non-financial manager of NPOs, I’ve always been less interested in this report than the statement of annual revenues and expenses...

From the Daily Herald: St. Charles business helps other companies find ways to grow

By Kim Mikus An interview with Chuck Thomas, president, managing director and founder of The Valcort Group in St. Charles. Q: Describe your business. What do you do? A: We help companies and organizations identify obstacles that hinder their growth, then create strategies and a road map that results in greater...

President, Managing Partner of The Valcort Group to Be Featured Presenter in Marketing Research Association Webinar

Making Jazz to Create Engagement Theme of April 24th Webinar St. Charles, IL – April 8, 2013 – Chuck Thomas, President and Managing Partner of The Valcort Group, is scheduled to be the featured guest of a webinar being sponsored by the Marketing Research Association (MRA) on April 24 at...

For Nonprofit Organizations there is no profit in broken relationships

Donor attrition has always been a problem in mass fundraising, where personal touches are difficult and the ability to communicate impact is limited.  Now, widespread personal losses in recent years and the failure of institutions of all kinds to prove trust-worthy have produced a dangerous culture of mistrust.  One consequence:...

Trust Gone Wild

The prerequisite of investment of time, money, and energy is a belief that what you invest in will be valued and will return a reward.  This holds true whether in financial markets, relationships, charitable giving, or the sacrifice of time to serve.  The return can be tangible or intangible, measured...