Category: VALCORT DNA

The Value of Being Creative

For the last three years, we have been exploring Valcort’s 35 Keys to Business Growth--specific practices to advance your business, five each in seven VALCORT disciplines: V—Values and Vision A—Assets and Associations L—Lens on market, customers, and competition C—Creative O—Outreach R—Relationship T—Tracking Here are links to all five articles on...

12 tips for making your vendors partners

When we look at vendor transactions, the language isn’t particularly warm, and it usually doesn’t describe a relationship in which everyone is valued and comes away whole and satisfied. “Companies use vendors to provide services” “Service providers fill customer orders “ Valcort’s #30 Key to Business Growth calls for a...

Vision and the North Star: Certainty in Uncertain Times

Casting about on the open seas or escaping a hostile force through an unmarked wilderness, your circumstances can change dramatically by the minute. To head confidently in the right direction, you can focus on the North Star for your bearings and to make the decisions that will bring you to...

Valcort’s 35 Keys to Business Growth: Values and Vision

If you are new to The Valcort Group, you may not know that our consulting strategy is easy to find—it’s our name. Valcort is an acronym for the 7 disciplines that drive,  guide, and measure business growth. V-A-L-C-O-R-T V -- Values are the foundation, for the values we hold drive the choices we...

Conversations on Business Growth

35 Keys to Business Growth from The Valcort Group There are many ways to grow a business. And with history as a guide, we’d say there are many more ways to fail. We have ideas on both how to succeed and how to avoid the pitfalls. We start with 35, and you...

Pay attention: The importance of tracking marketing results

Paying attention is important. In many ways. Identity security, for instance. Identify theft affects a staggering 7 percent of the population annually, according to the U.S. Bureau of Justice Statistics, and totals more than $25 billion annually in financial losses to the U.S. economy. Due to its emotional impact and resulting...

Answer the door. Winning the customer inquiry exchange

Successful customer impressions begin at the front door of your business. That front door these days is often an email in-box, a Website inquiry, a cell phone call or text, a Tweet, post or comment. Or it might be someone actually at your front door! Don’t miss the opportunity to make that...

Are your employees your best advocates?

Would you recommend that a friend seek employment at your company? This is one of the questions we include in our organizational survey of employee satisfaction and values, conducted as part of our VALCORT strategic study. It’s an important question that can provide a revealing look at an organization’s health....

Speaking the right language? The importance of customer profiling

An important part of great marketing is speaking the right language! [caption id="attachment_4103" align="alignright" width="300"] America tongue language open mouth. Studio shot.[/caption] If you know who you are trying to reach with your sales and marketing messages, the next step is to figure out what language they speak. No,  not...