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vision | Valcort – Strategic Marketing & Brand Building

Posts Tag: vision

VALCORT DNA

Vision and the North Star: Certainty in Uncertain Times

Casting about on the open seas or escaping a hostile force through an unmarked wilderness, your circumstances can change dramatically by the minute. To head confidently in the right direction, you can focus on the North Star for your bearings and to make the decisions that will bring you to...

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VALCORT DNA

Valcort’s 35 Keys to Business Growth: Values and Vision

If you are new to The Valcort Group, you may not know that our consulting strategy is easy to find—it’s our name. Valcort is an acronym for the 7 disciplines that drive,  guide, and measure business growth. V-A-L-C-O-R-T V -- Values are the foundation, for the values we hold drive the choices we...

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Branding & Market Views

Does vision ever take a day off? The importance of share values and vision

Does vision within an organization need to be tempered, does the role of vision ever stop or slow? Does forever need to reach into the future and push the envelope out of the current state? I believe continued, ever-expanding vision is critical if an organization is to create sustainable growth. To understand the...

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Blog / VALCORT DNA

Are you a victim of organizational drift?

Valcort 35 Keys to Business Growth. #17: Have a formal process in place that makes sure that your products and services, your sales approach, and your internal operations all line up with the needs of specific, well-defined customer groups. Slipping on the fins and covering my face with the snorkel...

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Blog / VALCORT DNA

The Importance of a Vision Statement

#1. Have a motivating and achievable vision statement that drives critical business decisions. In one of the best-known passages from Lewis Carroll’s Alice’s Adventures in Wonderland, Alice asks the Cheshire Cat-- "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where...

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Blog / NPOutlook

“Your young men shall see visions”: Importance of a nonprofit vision

As an organizational leader, do you have a vision? Is your organization focused on a clear and broadly understood vision of your corporate purpose and future? “If there is no vision, ” a 1599 version of Proverbs 29:18 reads, “the people decay.”  Without a vision, missions can stagnate or waste...

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