Archive for: May, 2016

VALCORT DNA

Influencing the influencers through communication

Valcort’s 35 Keys to Business Growth: #20--“Have strong communication with people who can influence a buyer’s decision, based on addressing a buyer’s most important needs.” Think about your last major purchase.  As a business owner, it may have been a piece of equipment or a building. As a home owner or...

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NPOutlook

7 Reasons Nonprofits Flounder or Fail

A group of our friends led a wonderful start-up that was trying to bring new perspectives to the environmental cause and reach faith-based constituencies who were not traditional supporters of these concerns.  They had the plan worked out on paper, and even had a foundation to underwrite the effort for a...

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Branding & Market Views

7 reasons people buy

Since money isn’t easy to come by, what makes us part with it?  And if we decide to make a purchase of any kind, why do we choose one product or service over another?  There are mountains of research on these questions, but since you may have even less time...

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