IRS approvals, Red Cross problems and top stories from the nonprofit sector

Archive for: March, 2015

Blog / NPOutlook

IRS approvals, Red Cross problems and top stories from the nonprofit sector

Nonprofit Tax-Exemption Approvals Double, Thanks to Simplified Form.  The Internal Revenue Service approved 94, 365 applications from organizations seeking 501(c)(3) designations in fiscal year 2014, more than double the number approved in the previous two years. 4 Options for Targeting Donors.  You have four options when evaluating how you might...

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Blog / Branding & Market Views

The world’s best leaders, delivery drones and other interesting business stories of the week

Who are the world’s best leaders?  The greatest leaders are the ones who run organizations that truly care for their employees’ and customers’ health, happiness, and wellbeing.  -- Fortune Amazon Hammers FAA For Lack Of 'Impetus' Over Drone Policy.  Amazon.com is not pleased with the pace by which the Federal...

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Blog / VALCORT DNA

Get the message?

Valcort 35 Keys to Business Growth: #18 Create clear and specific messages targeted to each stakeholder (vendor, employee, shareholder, representative, customer, end user) to help them talk about your company and promote your products and services. Several years ago I accompanied a client, a well-known leader of one of the nation’s...

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Blog / Branding & Market Views

Apple’s values, March Madness and this week’s other interesting business stories

Apple’s Future.  Tim Cook says everything at Apple can change except values--Fast Company         GM Ditching Russia.  Political turmoil in Russia, combined with a weak economy and lower-than-expected sales, convinced General Motors that it isn’t worth sinking more money into the once-promising market.—Forbes     March Madness...

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Blog / Branding & Market Views

5 ways to segment customers

Customer segmentation is a successful marketing tool when implemented correctly. Selecting segments and placing your customers must be done with precision. Here are 5 ways to tackle this vital task: 1. Demographics.  Divide your customers into demographic groups. Consumers primarily purchase product based on needs and wants that are related...

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Blog / VALCORT DNA

Are you a victim of organizational drift?

Valcort 35 Keys to Business Growth. #17: Have a formal process in place that makes sure that your products and services, your sales approach, and your internal operations all line up with the needs of specific, well-defined customer groups. Slipping on the fins and covering my face with the snorkel...

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Blog / Branding & Market Views

Zuckerberg’s hiring secrets and this week’s other top business stories

Mark Zuckerberg Shares His Secret to Recruiting the Best Employees – Inc. Magazine Facebook founder and CEO reveals the simple but counterintuitive rule of thumb he uses to keep the right candidates from slipping through his filter. Larger iPad Reportedly Coming in 2nd Quarter – Wall Street Journal Apple Suppliers...

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Blog / Branding & Market Views

Great Ways to Discover Employee Strengths

What are the most important characteristics of your next star employee?  I’d suggest there are three:  trustworthiness, essential competency, and perhaps the most important characteristic, passion (for life, for people, for your work, for every breath). With these characteristics in mind, check out the following tools to discover and analyze...

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Blog / VALCORT DNA

7 Steps to Employee Greatness

Think about the best job you’ve ever had. Perhaps it’s the one you have now, or it may be many years ago. What was it about your employee experience that made it great? Now, think back to the worst experience you’ve had as an employee (sorry, if this is a...

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