Archive for: January, 2015

Blog / NPOutlook

Top 25 Nonprofit Management Tools and This Weeks Other Leading NPO Stories

Leaders  Weigh in on 25 Nonprofit Management Tools For nonprofit organizations to realize their potential for social impact, they need more than a good program and ambitious leaders to expand it. They need good managers who adopt approaches that make the most of opportunities, anticipate threats, develop talent, and produce...

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Blog / Branding & Market Views

Changing how America shops, and the week’s other top business stories

1. The man who changed how America shops – Chief Executive To successfully market when forces conspire to make everything a commodity, amplify the emotional content. 2. Ensuring that business transformation does not fail -- Forbes Just because everyone agrees business transformation is important doesn’t mean everyone knows how to do it....

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Blog / VALCORT DNA

Executing mind-shaping media campaigns

Last winter was pretty rough in many areas of the country, including here in the upper Midwest. So when this winter started early and came on with a vengeance in recent weeks, memories of last year’s record breaking snowfall had me thinking about the wisdom of a snow blower. That was no...

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Blog / Branding & Market Views

Get a cue! Connecting your brand to everyday life

One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand. You...

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Blog / Branding & Market Views

Some of our Favorite Recent Media Campaigns

Ice Bucket Challenge In 2014, one of the most successful public relations campaigns was the organic Ice Bucket Challenge. That’s no surprise for most people, because the messages and images of the campaign were pervasive, very wet, often entertaining and sometimes highly emotional. The campaign began inauspiciously, when two friends...

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Blog / Branding & Market Views

Your checklist for growth in 2015

To grow effectively in the new year, you need to begin with preparation and planning stages, not unlike the work necessary before you take a journey or climb a mountain. Think of the new year as a new journey.  To begin, you need proven tools and expert guides to help...

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