Marketing Blog

The Valcort Marketing Blog

Gain valuable insight on everything from branding to effectively measuring progress from our collection of marketing blogs.

Innovation: Using ‘blockchain’ to extend micro loans in Kenya

The Innovation of the Day from trendwatching.com   Twiga Foods in Kenya, a platform helping farmers distribute produce to food stalls, partnered with IBM to extend microloans to…

Earning trust, the essential currency of commerce

What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list…

7 new business trends we’re seeing in 2018

Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million…

VALCORT® : The hard work leading to an aha moment

One day just a few years ago, the light went on in a conference room at a mid-sized manufacturer in the southeast. The idea kind…

Striking Innovation in 4 Sectors of Life

Innovation in Charity New Story: American charity New Story partnered with robotics construction firm Icon to 3D-print homes, and establish a community in El Salvador. The organization…

Why Your Next Creative Idea Might Be Doomed Before It Launches

You can be clever in your marketing communications. You can be funny. You can be surprising, shocking if you want to. You can think outside the…

The Story Behind 25 Epic Strategic Marketing Fails

Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task….

The 7 disciplines of wildly successful charities

Building the trust that fuels program growth In recent years, about two thirds of Americans respond to appeals from charities for support of projects to…

Do you need a strong corporate brand?

Creating and presenting a strong brand is all about establishing value.  This is especially true if you are selling direct to consumers. If you been…

Ageless beauty, and other trending innovations

Four trendy innovations from Trendwatching: 1. Twenty-two years after her contract with Lancôme was terminated, 63-year-old Isabella Rossellini has been re-hired by the French beauty…

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