At Valcort, we believe that while marketing is an extremely important catalyst for growth, it is just one part of a process that leads to that growth. When marketing consultants and strategy firms focus on only a portion of the issue, their results are inconsistent, fragmented and loosely aligned. Our organized and systemic approach to growth creates singular focus across the organization and results in efficient and effective growth. This delivers fast, streamlined and practical results that are also holistic and thorough.
Central to our strategic process are Valcort core principles of reliable, effective, strategic marketing:
Strategic marketing is the art and science of discovering what is true, creating focus through articulated shared values, and putting people to work in a way to inspire commitment, innovation and investment.