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Choosing Gelato and the Value of Values | Valcort – Strategic Marketing & Brand Building

Archive for: April, 2013

Blog / NPOutlook

Choosing Gelato and the Value of Values

I tried a new gelato café that opened riverside in my town in the Fox Valley this weekend and had to make a difficult choice from about 35 amazing flavors. Do I take a risk, venturing into some new area of taste, or do I stick with the familiar, with...

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Blog / NPOutlook

“Your young men shall see visions”: Importance of a nonprofit vision

As an organizational leader, do you have a vision? Is your organization focused on a clear and broadly understood vision of your corporate purpose and future? “If there is no vision, ” a 1599 version of Proverbs 29:18 reads, “the people decay.”  Without a vision, missions can stagnate or waste...

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Blog / NPOutlook

Trust Me

The tough work of building organizational trust. Trust is a provisional grant that if not supported by action will be removed. It’s a slippery word because of frequent violations! Trust took a hit with the Joe Isuzu farcical television commercials of the 1980s, and Ronald Reagan redefined trust as he...

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News/Press

From the Daily Herald: St. Charles business helps other companies find ways to grow

By Kim Mikus An interview with Chuck Thomas, president, managing director and founder of The Valcort Group in St. Charles. Q: Describe your business. What do you do? A: We help companies and organizations identify obstacles that hinder their growth, then create strategies and a road map that results in greater...

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News/Press

President, Managing Partner of The Valcort Group to Be Featured Presenter in Marketing Research Association Webinar

Making Jazz to Create Engagement Theme of April 24th Webinar St. Charles, IL – April 8, 2013 – Chuck Thomas, President and Managing Partner of The Valcort Group, is scheduled to be the featured guest of a webinar being sponsored by the Marketing Research Association (MRA) on April 24 at...

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Blog / NPOutlook

7 reasons nonprofits flounder or fail

By Jim Jewell A group of our friends led a wonderful start-up that was trying to bring new perspectives to the environment cause, to reach faith-based constituencies who were not traditional supporters of environmental concerns.  They had the plan worked out on paper, and even had a foundation to underwrite...

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