Posts Tag: Valcort strategy

Influencing the influencers through communication

Valcort’s 35 Keys to Business Growth: #20--“Have strong communication with people who can influence a buyer’s decision, based on addressing a buyer’s most important needs.” Think about your last major purchase.  As a business owner, it may have been a piece of equipment or a building. As a home owner or...

Trust: The Essential Currency of Commerce

What is the most important asset in business?  This question is something like the old desert island query:  “If you were on a remote desert island and could have one thing, what would it be?:  It is said that the renowned British satirist turned theologian G.K. Chesterton was asked along...

The CEO’s Transformation Roll-out

By Chuck Thomas, president, The Valcort Group Change has come to your company, division or unit. As the CEO, you’ve done all the research, all the strategy and planning, and the executive team is on board. Now, how do you get your broad employee base to change behaviors to better...