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  • VALCORT DNA
The CEO’s new glasses (Lens of the Market)

The CEO’s new glasses (Lens of the Market)

One of the most difficult tasks in leadership is pointing the ship and keeping it focused every day, remedy week, page month and year, upon reaching a critical destination. To review: Having a clear understanding the values and vision of the organization (V of VALCORT) is essential for creating trust and getting others to join in the quest. Without clarity of this, people can’t understand your direction, buy-in, and invest their own passion, time and energy in accomplishing the vision. Withou...

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Assets (Marketing Assets)

Assets (Marketing Assets)

The core of growth is the ability to build and nurture trust.   The Four Stages of Trust is the blueprint to guide anyone into a high-trust relationship that creates change and fuels growth.  The Four Stages of Trust are: Shared Values Shared Vision Assumed Responsibility Always delivering on your promise In an organization, price we will assume for the moment that we have established shared values with a customer, and following that  we have moved on to discuss and define a shared vision (t...

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Are values an acquired taste?

Are values an acquired taste?

While I enjoy a cup of coffee every day, hospital I know that I need to drink water. Water sustains life, viagra order coffee is a substitute, albeit a fine one. Growing up in my father’s house, tea was always the beverage of choice. Now I have to say, my first impression of a swig of coffee was bitter, harsh, strong. It wasn’t my “cup of tea.” But I soon learned that wooing my wife required daily conversation over coffee, bread and cheese. And I acquired a taste for it that continues with a ...

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Can Lance Armstrong Live Strong?

Lance Armstrong came clean and admitted that he had lied, viagra buy bullied and annihilated people for the cause of winning sports events.  Call it self-preservation, sickness if you will, but it became apparent that to him that winning is not worth compromising everything.

In fact, as the stories unraveled, it became apparent that the admiration of fans, his economic stability, and his competitive opportunities were drying up as people came to realize they couldn’t trust him.  In other words, winning isn’t everything.

Celebrities, politicians, leaders believe they have earned people’s trust and then too often betray it, with personal gain eroding personal integrity.   The decisions and actions one takes reveal where anyone’s values lie.

Trust is funny that way.  People want to trust those that have risen to stature and success.   We believe that they share our work ethic, our sense of right and wrong, and our commitment to loyalty and integrity.  We found out Mr. Armstrong did not.

Mr. Armstrong found out that what he values, namely winning and dominating at any cost, is not the primary value held by people who generally admired him.  Fairness, loyalty, integrity once again has been proven to be more important to us as a society than even a disciplined work ethic, remarkable physical achievement and winning at any cost.

In the end, while being recognized world-over for his outstanding achievements and showered with millions of dollars, he’s actions revealed he was morally, relationally and ethically bankrupt.

The good news is that we are a forgiving people.  If Mr. Armstrong turns and takes action to reveal personal remorse, nurturing personal values of loyalty, humility, service, and integrity people we be willing to trust him once again.  Does he have the will to learn from this?  Is he disciplined enough to change?

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