Category: VALCORT DNA

Blog / VALCORT DNA

Eight reasons why your business may not be growing

You know you need to grow.  You need to innovate. And you need to change. But how?  To what? What’s blocking your growth? Lack of internal trust? Missing a robust sales pipeline? Unable to sell value? A resistant culture? Misallocation of resources? Missing or outdated strategy? Misalignment with a changing...

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Blog / NPOutlook / VALCORT DNA

The CEO’s new glasses (Lens of the Market)

One of the most difficult tasks in leadership is pointing the ship and keeping it focused every day, week, month and year, upon reaching a critical destination. To review: Having a clear understanding the values and vision of the organization (V of VALCORT) is essential for creating trust and getting...

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Blog / NPOutlook / VALCORT DNA

Assets (Marketing Assets)

The core of growth is the ability to build and nurture trust.   The Four Stages of Trust is the blueprint to guide anyone into a high-trust relationship that creates change and fuels growth.  The Four Stages of Trust are: Shared Values Shared Vision Assumed Responsibility Always delivering on your promise...

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Blog / NPOutlook / VALCORT DNA

Are values an acquired taste?

While I enjoy a cup of coffee every day, I know that I need to drink water. Water sustains life, coffee is a substitute, albeit a fine one. Growing up in my father’s house, tea was always the beverage of choice. Now I have to say, my first impression of...

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Blog / VALCORT DNA

Can Lance Armstrong Live Strong?

Lance Armstrong came clean and admitted that he had lied, bullied and annihilated people for the cause of winning sports events.  Call it self-preservation, if you will, but it became apparent that to him that winning is not worth compromising everything. In fact, as the stories unraveled, it became apparent...

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