- HomeBlog / VALCORT DNA
Do you need a strong corporate brand?
Creating and presenting a strong brand is all about establishing value. This is especially true if you are selling direct to consumers. If you been dealing primarily with distributors or retailers, your brand is important, but to a lesser degree. If you shift your focus to selling directly to consumers,...Read More...Blog / Branding & Market Views
Get a cue! Connecting your brand to everyday life
One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand. You...Read More...Blog / Branding & Market Views
A Leader’s Secret Sauce – Heinz Kohut’s secret for leading change
Creating business transformation and market growth Heinz Kohut, noted 20th century psychologist and behaviorist, gave us insight into leading people to change. He, along with his colleagues and peers, found the old adage to be true: “You can lead a horse to water, but you can’t make him drink.” Unfortunately,...Read More...Blog / Branding & Market Views
The scent of a brand.
So you’re talking with a stranger and as you begin to talk, you realize the parallels in your life. You were here, doing this. He was in a different place doing something similar. You attended this concert, and he attended the same event in a different city. You share some...Read More...Blog / Branding & Market Views / NPOutlook
Who cares about values?
Values are the ground-zero of decision making. We purchase based on what we value. We sacrifice time, money and resources to have what we value. Values are the heart motivation that cause people to make choices and take action. They are based on beliefs or ideals about what is good...Read More...Blog / VALCORT DNA
Can Lance Armstrong Live Strong?
Lance Armstrong came clean and admitted that he had lied, bullied and annihilated people for the cause of winning sports events. Call it self-preservation, if you will, but it became apparent that to him that winning is not worth compromising everything. In fact, as the stories unraveled, it became apparent...Read More...Blog
Co-branding for Distributors create new sales activity
Wholesalers today are facing both great opportunity and difficult choices. If wholesalers/distributors can’t create new value, new products, new programs to introduce into the market, the stagnancy of the crawling economy will mean further operational cuts. The opportunity for wholesalers is to take the initiative and forge a new, different...Read More...Blog
NAWLA’s New Claim: Our Wood. Our Bond. Our Future.
There is something rather magical about wood. The beauty, utility, abundance and organic nature of wood is remarkable, and over the last 115 years has created an entire industry of people who nurture, steward, manage, cultivate and promote the wise and expansive use of wood. Founded as The North American...Read More...Blog
Twitter me this Batman?
No doubt, Social Media is THE hot topic. I attended a major conference last week…a top-notch event that I will attend again. What I found quite intriguing was all the real-time tweeting… The conference had people continually tweeting during each speaker’s presentation. These tweets displayed on gigantic screens located adjacent...Read More...Blog
Could Toyota Salvage its Image with a Logo Refresh?
Toyota has beefed up their advertising in Q1 of 2010 with the hope of off setting some of the hot press surrounding their recalls. The automotive giant is still reeling from the recall of their Avalon, Camry, Highlander Hybrid, Highlander, Prius, Truck, Corolla, Matrix, and Venza product lines. The consumer outcry has...Read More...
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- January 2017
- November 2016
- October 2016
- September 2016
- June 2016
- May 2016
- April 2016
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- July 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- November 2010
- June 2010
- April 2010
Gain valuable insight on everything from branding to effectively measuring growth progress.
Innovation: Using ‘blockchain’ to extend micro loans in Kenya
The Innovation of the Day from trendwatching.com Twiga Foods in Kenya, a platform helping farmers distribute produce to food stalls, partnered with IBM to extend microloans to...Read More
Earning trust, the essential currency of commerce
What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list...Read More
7 new business trends we’re seeing in 2018
Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million...Read More© 2019 The Valcort Group and CTCreative, Inc. VALCORT® is a registered mark of CTCreative, Inc.