Category: Branding & Market Views

Blog / Branding & Market Views

This Week’s Trending Business Stories 12-2-14

The art of online apologies and why Elizabeth Lauten failed miserably at hers: The apology was what people who have been caught say. It carries this hard-to-shake implication that she was not REALLY sorry about what she wrote, but instead was sorry that people were outraged by it.  Here are...

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Blog / Branding & Market Views

This week’s trending business stories

Popular posts that impact you and your business Top 10 Stores For Best Black Friday Deals (Surprise: Not  Walmart!) – Forbes.   The personal finance site WalletHub surveyed 5, 525 Black Friday ad scans from 22 of the country’s biggest U.S. retailers. Their results show mall stalwarts JC Penney and Macy's...

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Blog / Branding & Market Views

Trend Savvy

21 great ways to keep up with trends that will impact you and your business We contended in a recent post titled Do You See a Trend? that companies best prepared for the future are those that most accurately forecast industry, technological, and sociological trends.  How do you do that...

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Blog / Branding & Market Views

Trust: The Essential Currency of Commerce

What is the most important asset in business?  This question is something like the old desert island query:  “If you were on a remote desert island and could have one thing, what would it be?:  It is said that the renowned British satirist turned theologian G.K. Chesterton was asked along...

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Blog / Branding & Market Views

A Leader’s Secret Sauce – Heinz Kohut’s secret for leading change

Creating business transformation and market growth Heinz Kohut, noted 20th century psychologist and behaviorist, gave us insight into leading people to change. He, along with his colleagues and peers, found the old adage to be true:  “You can lead a horse to water, but you can’t make him drink.” Unfortunately,...

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Blog / Branding & Market Views

The scent of a brand.

So you’re talking with a stranger and as you begin to talk, you realize the parallels in your life.  You were here, doing this.  He was in a different place doing something similar.  You attended this concert, and he attended the same event in a different city.  You share some...

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Blog / Branding & Market Views / NPOutlook

Who cares about values?

Values are the ground-zero of decision making.  We purchase based on what we value.  We sacrifice time, money and resources to have what we value. Values are the heart motivation that cause people to make choices and take action.  They are based on beliefs or ideals about what is good...

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