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Vision and the North Star: Certainty in Uncertain Times
Casting about on the open seas or escaping a hostile force through an unmarked wilderness, your circumstances can change dramatically by the minute. To head confidently in the right direction, you can focus on the North Star for your bearings and to make the decisions that will bring you to...
Read More...VALCORT DNAValcort’s 35 Keys to Business Growth: Values and Vision
If you are new to The Valcort Group, you may not know that our consulting strategy is easy to find—it’s our name. Valcort is an acronym for the 7 disciplines that drive, guide, and measure business growth. V-A-L-C-O-R-T V -- Values are the foundation, for the values we hold drive the choices we...
Read More...Branding & Market ViewsDoes vision ever take a day off? The importance of share values and vision
Does vision within an organization need to be tempered, does the role of vision ever stop or slow? Does forever need to reach into the future and push the envelope out of the current state? I believe continued, ever-expanding vision is critical if an organization is to create sustainable growth. To understand the...
Read More...VALCORT DNALift the Fog: Leadership values as the key to growth
As an employee, customer, investor, or a competitor, what is the most important thing you can learn about a company? If you said profitability, market share, operating margin, or the direction of their industry segment, you’d be hitting on strong factors impacting the company’s financial health. But I’d suggest that what...
Read More...Blog / VALCORT DNAValue Matters. Measure It.
Valcort 35 Keys to Business Growth: #14. Consistently measure all marketing and sales activities and your progress toward achieving your vision, and communicate the results with the company regularly. How would you define personal success? What will make your life a success? These are great questions to ask yourself. Perhaps it’s...
Read More...Blog / NPOutlookWho do you trust?
Reversing the pervasive loss of trust in American life Who do you trust? In the public square, that’s a more troubling question than it should be. There isn’t enough trust to go around and nearly every institution—government, media, business, sport, and even churches and charities--are responsible and suffering the impact....
Read More...Blog / NPOutlookChoosing Gelato and the Value of Values
I tried a new gelato café that opened riverside in my town in the Fox Valley this weekend and had to make a difficult choice from about 35 amazing flavors. Do I take a risk, venturing into some new area of taste, or do I stick with the familiar, with...
Read More...Blog / VALCORT DNACan Lance Armstrong Live Strong?
Lance Armstrong came clean and admitted that he had lied, bullied and annihilated people for the cause of winning sports events. Call it self-preservation, if you will, but it became apparent that to him that winning is not worth compromising everything. In fact, as the stories unraveled, it became apparent...
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Innovation: Using ‘blockchain’ to extend micro loans in Kenya
The Innovation of the Day from trendwatching.com Twiga Foods in Kenya, a platform helping farmers distribute produce to food stalls, partnered with IBM to extend microloans to...
Read MoreEarning trust, the essential currency of commerce
What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list...
Read More7 new business trends we’re seeing in 2018
Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million...
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