Posts Tag: tracking

Is anyone paying attention? The challenge of measuring progress

Valcort Research Report  Over the last 15 years, we have conducted dozens of diagnostic surveys to measure organizational strength on the 35 VALCORT business practices.  The Corporate Alignment and Market Readiness Assessment (CAMeRA) takes a snap shot of how well companies are mastering these practices, as well as the alignment of executive...

Pay attention: The importance of tracking marketing results

Paying attention is important. In many ways. Identity security, for instance. Identify theft affects a staggering 7 percent of the population annually, according to the U.S. Bureau of Justice Statistics, and totals more than $25 billion annually in financial losses to the U.S. economy. Due to its emotional impact and resulting...

What difference does it make? The importance of tracking customer response

Valcort’s 35 Keys to Business Growth:  #21 We have specific, consistent ways we collect data and track customer response to every advertising, marketing and sales effort. We use this information to measure our marketing and sales efficiency and effectiveness. For more than 10 years we have been asking executives to rate...