Posts Tag: media campaigns

Executing mind-shaping media campaigns

Last winter was pretty rough in many areas of the country, including here in the upper Midwest. So when this winter started early and came on with a vengeance in recent weeks, memories of last year’s record breaking snowfall had me thinking about the wisdom of a snow blower. That was no...

Some of our Favorite Recent Media Campaigns

Ice Bucket Challenge In 2014, one of the most successful public relations campaigns was the organic Ice Bucket Challenge. That’s no surprise for most people, because the messages and images of the campaign were pervasive, very wet, often entertaining and sometimes highly emotional. The campaign began inauspiciously, when two friends...