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Blog / VALCORT DNASurprise Me! 7 Tips for Inventing New Ways to Reach Customers
Marketing success depends, at least partially, on creativity. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your competitors, and it makes you more memorable in your customers' minds. The solution is easy: come up with more creative ideas! That, of course is...
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Blog / VALCORT DNA5 Keys to Successful Outreach
Here are five of Valcort’s 35 Keys to Business Growth that address the challenge of reaching out to your publics. Take a look. Making the Best of Customer Touchpoints # 5 Have a fully coordinated, customer sales approach, drawing a customer into an engaging relationship at every point of contact. Executing...
Read More...BlogTwitter me this Batman?
No doubt, Social Media is THE hot topic. I attended a major conference last week…a top-notch event that I will attend again. What I found quite intriguing was all the real-time tweeting… The conference had people continually tweeting during each speaker’s presentation. These tweets displayed on gigantic screens located adjacent...
Read More...BlogCould Toyota Salvage its Image with a Logo Refresh?
Toyota has beefed up their advertising in Q1 of 2010 with the hope of off setting some of the hot press surrounding their recalls. The automotive giant is still reeling from the recall of their Avalon, Camry, Highlander Hybrid, Highlander, Prius, Truck, Corolla, Matrix, and Venza product lines. The consumer outcry has...
Read More...BlogQR codes can track your direct mail
The QR code technology, created in 1994 by the Japanese company Denso-Wave, is revolutionizing the advertising marketplace on a global scale. You will see this technology all over Asia but it just starting to gain traction in the US market. QR codes are a 2 dimensional bar code that enables the creator...
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