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7 new business trends we’re seeing in 2018

7 new business trends we’re seeing in 2018

Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million strong, the eldest of which are now entering college and/or the workforce, this group will soon outnumber their Millennial predecessors. Millennials are not children anymore. In fact, the oldest of them are now 35. Millennials are increasingly taking leadership roles within organizations. In addition to managing th...

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VALCORT® : The hard work leading to an aha moment

VALCORT® : The hard work leading to an aha moment

One day just a few years ago, the light went on in a conference room at a mid-sized manufacturer in the southeast. The idea kind of light. After hours of discussions with the company’s leaders and frontline sales directors, and dozens of interviews with its customers, we presented a simple but profound prescription for generating more effective prospect engagement and over-the-counter sales. It involved capturing the one spot and one interaction that made all the difference for this company --wh...

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The Valcort Group Acquires Curtis Creative  to Bolster its Digital Service

The Valcort Group Acquires Curtis Creative to Bolster its Digital Service

St. Charles, IL, April 25, 2018 - -The Valcort Group, a marketing strategy and business growth consultancy, announced this week the acquisition of the Curtis Creative agency, in a move to bolster its digital and creative services. Curtis president Curt Schultz will serve as Digital Practice Director at The Valcort Group. The Curtis staff will continue to provide digital and creative services as part of The Valcort Group, at its St. Charles, Illinois, offices. Chuck Thomas, president of The Valc...

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Striking Innovation in 4 Sectors of Life

Striking Innovation in 4 Sectors of Life

Innovation in Charity New Story: American charity New Story partnered with robotics construction firm Icon to 3D-print homes, and establish a community in El Salvador. The organization is raising $1 million to produce its affordable homes. Each home contains a kitchen, bathroom and two bedrooms, costs $4,000 and takes 12–24 hours to print. The houses are also sturdy, as they use material that is stronger than cinderblock, which New Story used in the previous homes it produced. New Story aims to ...

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Why Your Next Creative Idea Might Be Doomed Before It Launches

Why Your Next Creative Idea Might Be Doomed Before It Launches

You can be clever in your marketing communications. You can be funny. You can be surprising, shocking if you want to. You can think outside the box…and then burn the box. You can come off sounding smart, savvy, hip. You can do all this, and still miss the point. Sure, you might make memorable creative, maybe even win an award. But you’ll only make a meaningful brand if you connect to the real needs, frustrations, and desires of your customers, and somehow do it in a way your competitors are not....

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The Story Behind 25 Epic Strategic Marketing Fails

The Story Behind 25 Epic Strategic Marketing Fails

Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task. That’s why developing a solid brand and market strategy is so very important. We’ve compiled thumbnails on 25 efforts that haven’t worked out so well. They are organized in three categories:  strategy-thin campaigns, great companies that made huge strategic errors, and seriously flawed brand extensions. We study history to avoid its mistakes! St...

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The 7 disciplines of wildly successful charities

The 7 disciplines of wildly successful charities

Building the trust that fuels program growth In recent years, about two thirds of Americans respond to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and reverse wrongs. Nonprofit organizations received $390 billion in donations and were supported by 7.9 billion hours of volunteer service. Unfortunately, the support is fleeting. For every 100 new donors, American nonprofits lost more than 100. A new report concluded that for every $100 ...

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Do you need a strong corporate brand?

Do you need a strong corporate brand?

Creating and presenting a strong brand is all about establishing value.  This is especially true if you are selling direct to consumers. If you been dealing primarily with distributors or retailers, your brand is important, but to a lesser degree. If you shift your focus to selling directly to consumers, branding principles begin to apply.  Here are some of those principles: People buy from people and companies they know and trust People buy products they know and trust The values people hold d...

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Ageless beauty, and other trending innovations

Ageless beauty, and other trending innovations

Four trendy innovations from Trendwatching: 1. Twenty-two years after her contract with Lancôme was terminated, 63-year-old Isabella Rossellini has been re-hired by the French beauty brand. In February, the brand launched a campaign starring the Italian model and actress as the face of its Renergie Multi-Glow range, a skincare line targeting anti-aging concerns. If there’s one trend that keeps on giving, it’s brands (finally!) waking up to the NEW NORMAL. Once-marginalized groups are now being g...

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Is your website doing its job?

Is your website doing its job?

By Julie Stanko, Valcort Digital Marketing Manager It is rare to talk with a corporate leader who is enthusiastic about the performance of the company’s website, and we find great interest in our counsel on improving website results.  Many people recognize that SEO (search engine optimization) is one of the essentials for the success of their website and digital marketing efforts. Most people understand SEO to be a search visibility strategy that is executed after a site is launched.  But the gr...

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