Innovation in Charity New Story: American charity New Story partnered with robotics construction firm Icon to 3D-print homes, and establish a community in El Salvador. The organization is raising $1 million to produce its affordable homes. Each home contains a kitchen, bathroom and two bedrooms, costs $4,000 and takes 12–24 hours to print. The houses are also sturdy, as they use material that is stronger than cinderblock, which New Story used in the previous homes it produced. New Story aims to ...Read More »
You can be clever in your marketing communications. You can be funny. You can be surprising, shocking if you want to. You can think outside the box…and then burn the box. You can come off sounding smart, savvy, hip. You can do all this, and still miss the point. Sure, you might make memorable creative, maybe even win an award. But you’ll only make a meaningful brandif you connect to the real needs, frustrations, and desires of your customers, and somehow do it in a way your competitors are not. ...Read More »
Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task. That’s why developing a solid brand and market strategy is so very important. We’ve compiled thumbnails on 25 efforts that haven’t worked out so well. They are organized in three categories: strategy-thin campaigns, great companies that made huge strategic errors, and seriously flawed brand extensions. We study history to avoid its mistakes! St...Read More »
Building the trust that fuels program growth In recent years, about two thirds of Americans respond to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and reverse wrongs. Nonprofit organizations received $390 billion in donations and were supported by 7.9 billion hours of volunteer service. Unfortunately, the support is fleeting. For every 100 new donors, American nonprofits lost more than 100. A new report concluded that for every $100 ...Read More »
Creating and presenting a strong brand is all about establishing value. This is especially true if you are selling direct to consumers. If you been dealing primarily with distributors or retailers, your brand is important, but to a lesser degree. If you shift your focus to selling directly to consumers, branding principles begin to apply. Here are some of those principles: People buy from people and companies they know and trust People buy products they know and trust The values people hold d...Read More »
Four trendy innovations from Trendwatching: 1. Twenty-two years after her contract with Lancôme was terminated, 63-year-old Isabella Rossellini has been re-hired by the French beauty brand. In February, the brand launched a campaign starring the Italian model and actress as the face of its Renergie Multi-Glow range, a skincare line targeting anti-aging concerns. If there’s one trend that keeps on giving, it’s brands (finally!) waking up to the NEW NORMAL. Once-marginalized groups are now being g...Read More »
By Julie Stanko, Valcort Digital Marketing Manager It is rare to talk with a corporate leader who is enthusiastic about the performance of the company’s website, and we find great interest in our counsel on improving website results. Many people recognize that SEO (search engine optimization) is one of the essentials for the success of their website and digital marketing efforts. Most people understand SEO to be a search visibility strategy that is executed after a site is launched. But the gr...Read More »
A company’s website is often the first point of contact with the world, yet many corporations have been behind the curve when it comes to their web presence. Bowen Craggs & Co., a London-based corporate communication consultancy, has published a critique of the websites of the world’s 200 largest companies, based on 2017 activity. It’s Index of Online Excellence 2018 lists the 30 best websites, rating them on construction, message, contact, how well they serve user such as investors, media,...Read More »
by Katherine Jeffery, PhD There is a huge generational shift taking place in the world. Some find this exhilarating while others are left scratching their heads, not only wondering what happened but also trying frantically to figure out how to stay relevant. Millennials and Gen Z have upset the status quo that has existed for over half a century, and organizations need to either adapt or learn a new way of recruitment, retention, and engagement. Millennials are causing quite a stir in the workpl...Read More »
Nissan's ProPilot tech will one day be the driving force behind the company's autonomous vehicles, but first, it's all about baby steps. For now, that means using the technology to create self-driving slippers and other objects that stow themselves away when not in use.
The sandals are currently being used at the ProPILOT Park Ryokan, a hotel in Japan, for its guest. Guest are expected to take off their shoes in the lobby and put on the slippers, which can be returned at the touch of a button.