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The Keys to Successful Corporate Communication

The Keys to Successful Corporate Communication

Communicating is simple. Right? Well, expressing yourself may be easy, but effective communication can be mind-numbingly difficult in settings from friendships to marriages, politics and religion, and business. It’s strange that although we all have been communicating since our infancy we still face communication problems all our lives. We often find ourselves stumbling or being misled during the delivery or reception of information. This happens in our daily personal lives and in our organizat...

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The Value of Being Creative

For the last three years, we have been exploring Valcort’s 35 Keys to Business Growth--specific practices to advance your business, five each in seven VALCORT disciplines:

V—Values and Vision

A—Assets and Associations

L—Lens on market, customers, and competition

C—Creative

O—Outreach

R—Relationship

T—Tracking

Here are links to all five articles on the Creative discipline:

Why Selling Your Products is a Bad Idea

#4 Have a clear understanding of how each of your products and services relate to the other and to the company as a whole.”

Wings, Beer, Sports and the Art of Perfecting Your Value Proposition

#11 Have a true, simple and clearly worded statement to describe your unique and proven value to customers.

Get the Message?

#18 Create clear and specific messages targeted to each stakeholder (vendor, help employee, shareholder, representative, customer, end user) to help them talk about our company and promote our products and services.

Speaking the Right Language? The Importance of Customer Profiling

#25 Creative advertising, public relations and promotions speak to the customer in a language they understand. It is engaging, consistent, and clearly communicates the unique value you offer.”

The Keys to Successful Corporate Communication

#32 The communication an individual receives from your company is coordinated, specific to customer-type, and relevant to their responsibility and decision-making ability.

12 tips for making your vendors partners

12 tips for making your vendors partners

When we look at vendor transactions, the language isn’t particularly warm, and it usually doesn’t describe a relationship in which everyone is valued and comes away whole and satisfied. “Companies use vendors to provide services” “Service providers fill customer orders “ Valcort’s #30 Key to Business Growth calls for a much different kind of relationship:  Work to build strong, long-term partnerships with your vendors to help them reduce their costs, to grow and prosper to serve you even better....

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Leveraging assets for growth

In these columns over the last few years we have been discussing, information pills one by one, mind the 35 Keys to Business Growth. There are five of these keys, or practices, in each of the 7 VALCORT disciplines.  We are now down to the last 7; one in each of the VALCORT disciplines.

Here are all five of the articles on leveraging assets for growth

What people believe matters

#2:  Know what customers, distributors, shareholders, vendors and employees believe about your company.

For product success, make what people want 

#9:  Develop only products and services that are high priorities for current and future customers.

7  Steps to employee greatness

#16:  Have a process  to identify each employee’s interests, skills and strengths and then use them effectively to accomplish your company mission.

Questions that help your business grow 

#23: Regularly evaluate your products and services, as well as your company’s strengths and weaknesses, to identify new, faster and better ways to meet the needs of your customers

 12 tips for making vendors partners 

#30: Work to build strong, long-term partnerships with our vendors to help them reduce their costs, to grow and prosper to serve us even better.

15 Successes Who Started in Failure 

15 Successes Who Started in Failure 

Failure can be (and often is) the first step to success. Skeptical?  Here are 15 examples of how extremely successful people got off to terribly bad starts. Bill Gates Bill Gates is now one of the world’s wealthiest individuals, web but he didn’t earn his fortune in a straight line to success. Gates entered the entrepreneurial scene with a company called Traf-O-Data, treatment which aimed to process and analyze the data from traffic tapes.He tried to sell the idea alongside his business part...

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Vision and the North Star: Certainty in Uncertain Times

Vision and the North Star: Certainty in Uncertain Times

Casting about on the open seas or escaping a hostile force through an unmarked wilderness, viagra approved your circumstances can change dramatically by the minute. To head confidently in the right direction, sick you can focus on the North Star for your bearings and to make the decisions that will bring you to safety. It’s similar when you are guiding your business in ever- changing, even perilous, times. Everything may be shifting, and to survive and thrive you may need to change directions...

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Valcort’s 35 Keys to Business Growth: Values and Vision

If you are new to The Valcort Group, dosage you may not know that our consulting strategy is easy to find—it’s our Gold Advice: Values Risesname. Valcort is an acronym for the 7 disciplines that drive, visit this site guide, viagra 60mg and measure business growth.

V-A-L-C-O-R-T

V -- Values are the foundation, for the values we hold drive the choices we make

V – Vision is the power of shared values, shared hope for the future, and shared commitment to get there.

A –  Assets and associations are the tools to create interest and difference, deliver unique value and leverage for growth

L –   Lens of market.  A focused lens requires understand of (1) customer values and frustration, (2) competitors and their strategies, and (3) champions and advocates.

C –  Vital creative is a compelling, engaging, clear message. It must be true, unique, and it must relieve a frustration.

O –  Outreach is the way you push your message and unique value into the market. It includes direct sales and indirect marketing

R –  Relationship engagement at every point of contact. Based on share values and shared vision, relationship is a personal connection that fosters interdependence, and creates commitment for mutual benefit.

T –  Tracking trending. Measuring delivery on the promises made, tracking and trending is the catalyst for change, innovation, and demonstrating trust.

In these columns over the last few years we have been discussing, one by one, the 35 Keys to Business Growth. There are five of these keys, or practices, in each of the 7 VALCORT disciplines.  We are now down to the last 7; one in each of the VALCORT disciplines.

Here are all five of the articles on driving values and vision throughout your organization. 

The Importance of a Vision Statement

#1. Have a motivating and achievable vision statement that drives critical business decisions.

Reinventing the Mission Statement

#8: Have a mission statement that is easy to understand with clear benefits for employees, customers and vendors.

How Clear Customer Focus Can Prevent a Crash Landing

#15 Have a clear, customer-focused approach to your business that drives important business decisions.

Lift the Fog: Leadership Values as the Key to Growth

#22 Have a clear understanding of your leaders’ values and beliefs, and how they impact relationships with employees, vendors, and customers

Vision and the North Star: The Importance of Certainty in Uncertain Times

#29: Be flexible and make positive and competitive changes whenever needed to achieve your mission and vision.

Conversations on Business Growth

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35 Keys to Business Growth from The Valcort Group

There are many ways to grow a business. And with history as a guide, no rx we’d say there are many more ways to fail. We have ideas on both how to succeed and how to avoid the pitfalls. We start with 35, pill and you can find links the first 28 below, cialis 40mg with the final seven to be featured this year.

We call them the Valcort 35 Keys to Business Growth. They represent our comprehensive view of the most important disciplines that companies and organizations will master if they are to consistently succeed.

To help you review the discussions to date, we’ve provided below the links to the articles on the first 28 disciplines.

  1. The Importance of a Vision Statement
  2. What People Believe Matters
  3. Listen (to the Voice of Your Customers)   
  4. Why Selling Your Products is a Bad Idea
  5. Making the Best of Customer Touchpoints
  6. An Earful of Change
  7. Do You See a Trend?
  8. Re-inventing the Mission Statement
  9. For Product Success, Make What People Want
  10. Increasing your Margin and Moving Pianos
  11. Wings, Beer, Sports and the Art of Perfecting Your Value Proposition
  12. Executing Mind Shaping Media Campaigns
  13. Building Trust-Oriented Business Relationships at Every Point of Contact
  14. Value Matters. Measure It
  15. How Clear Customer Focus Can Prevent a Crash Landing
  16. 7 Steps to Employee Greatness
  17. Are You a Victim of Organizational Drift?
  18. Get the Message?
  19. Reaching the people most important to your business 
  20. Influencing the Influencers through Communication
  21. What Difference Does It Make: The Importance of Tracking Customer Response
  22. Lift the Fog: Leadership Values as the Key to Growth
  23. Questions That Will Help Your Business Grow
  24. Secret Spy? Conduct Competitor Research
  25. Speaking the Right Language? The Importance of Customer Profiling
  26. Are Your Employees Your Best Advocates?
  27. Answer the Door: Winning the Customer Inquiry Exchange
  28. Pay Attention: The Importance of Tracking Marketing Results
Pay attention:  The importance of tracking marketing results

Pay attention: The importance of tracking marketing results

Paying attention is important. In many ways. Identity security, page for instance. Identify theft affects a staggering 7 percent of the population annually, website like this according to the U.S. Bureau of Justice Statistics, and totals more than $25 billion annually in financial losses to the U.S. economy. Due to its emotional impact and resulting behavior changes, identity fraud can have an influence upon the overall health and economy. Many victims report a general loss of trust, and a lac...

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The 15 Friendliest Companies in America

The 15 Friendliest Companies in America

  We’ve asked around to find the companies with the best customer service, capsule focus, and relationships. There are many companies that do it well, and just as many that don’t get it.  Here’s our list of the best.   Amazon.com Amazon, the world’s largest online retailer, has the highest customer service satisfaction in the country. It used to be an online bookstore, but later diversified to include, well, everything. Apple, Inc. This American multinational corporation focuses o...

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