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7 reasons people buy
Since money isn’t easy to come by, what makes us part with it? And if we decide to make a purchase of any kind, why do we choose one product or service over another? There are mountains of research on these questions, but since you may have even less time...
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Innovation: Using ‘blockchain’ to extend micro loans in Kenya
The Innovation of the Day from trendwatching.com Twiga Foods in Kenya, a platform helping farmers distribute produce to food stalls, partnered with IBM to extend microloans to...
Read MoreEarning trust, the essential currency of commerce
What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list...
Read More7 new business trends we’re seeing in 2018
Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million...
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