Posts Tag: product marketing

Blog / VALCORT DNA

For product success, make what people want

Valcort 35 Keys to Business Growth: #9 Develop only products and services that are high priorities for current and future customers. There are a lot of candidates for the worst product launch in American history. Rejection of the heavily promoted but underwhelming Edsel in 1957 made the name of the...

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Innovation: Using ‘blockchain’ to extend micro loans in Kenya

The Innovation of the Day from trendwatching.com Twiga Foods in Kenya, a platform helping farmers distribute produce to food stalls, partnered with IBM to extend microloans to...

Earning trust, the essential currency of commerce

What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list...

7 new business trends we’re seeing in 2018

Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million...