Posts Tag: marketing measurement

Value Matters. Measure It.

Valcort 35 Keys to Business Growth: #14. Consistently measure all marketing and sales activities and your progress toward achieving your vision, and communicate the results with the company regularly. How would you define personal success? What will make your life a success? These are great questions to ask yourself. Perhaps it’s...

Questions you should ask about your marketing efforts

Instead of making decisions based on feelings or shooting in the dark, marketers need to use metrics and data. Data provides information you need to make adjustments in your marketing program, and can demonstrate to the organization the value of your efforts and specific campaigns. As you develop measurement tools,...