The Valcort Marketing Blog

Eight reasons why your business may not be growing

You know you need to grow.  You need to innovate. And you need to change. But how?  To what? What’s blocking your growth? Lack of internal trust? Missing a robust sales pipeline? Unable to sell value? A resistant culture? Misallocation of resources? Missing or outdated strategy? Misalignment with a changing...

A Leader’s Secret Sauce – Heinz Kohut’s secret for leading change

Creating business transformation and market growth Heinz Kohut, noted 20th century psychologist and behaviorist, gave us insight into leading people to change. He, along with his colleagues and peers, found the old adage to be true:  “You can lead a horse to water, but you can’t make him drink.” Unfortunately,...

CTCreative Now The Valcort Group, Adds services to Innovative VALCORT Strategic Growth Methodology

Creates New Brand Marketing Agency, Launches Nonprofit Practice St. Charles, IL – February 27, 2013 – CTCreative, a business development and creative branding company, announced today significant changes that are intended to better serve its clients.  Most notably, CTCreative is now The Valcort Group to better represent its move over...

The scent of a brand.

So you’re talking with a stranger and as you begin to talk, you realize the parallels in your life.  You were here, doing this.  He was in a different place doing something similar.  You attended this concert, and he attended the same event in a different city.  You share some...

Who cares about values?

Values are the ground-zero of decision making.  We purchase based on what we value.  We sacrifice time, money and resources to have what we value. Values are the heart motivation that cause people to make choices and take action.  They are based on beliefs or ideals about what is good...

Can Lance Armstrong Live Strong?

Lance Armstrong came clean and admitted that he had lied, bullied and annihilated people for the cause of winning sports events.  Call it self-preservation, if you will, but it became apparent that to him that winning is not worth compromising everything. In fact, as the stories unraveled, it became apparent...

Co-branding for Distributors create new sales activity

Wholesalers today are facing both great opportunity and difficult choices. If wholesalers/distributors can’t create new value, new products, new programs to introduce into the market, the stagnancy of the crawling economy will mean further operational cuts. The opportunity for wholesalers is to take the initiative and forge a new, different...