Archive for: February, 2013

The CEO’s new glasses (Lens of the Market)

One of the most difficult tasks in leadership is pointing the ship and keeping it focused every day, week, month and year, upon reaching a critical destination. To review: Having a clear understanding the values and vision of the organization (V of VALCORT) is essential for creating trust and getting...

Assets (Marketing Assets)

The core of growth is the ability to build and nurture trust.   The Four Stages of Trust is the blueprint to guide anyone into a high-trust relationship that creates change and fuels growth.  The Four Stages of Trust are: Shared Values Shared Vision Assumed Responsibility Always delivering on your promise...

Are values an acquired taste?

While I enjoy a cup of coffee every day, I know that I need to drink water. Water sustains life, coffee is a substitute, albeit a fine one. Growing up in my father’s house, tea was always the beverage of choice. Now I have to say, my first impression of...