By Chuck Thomas / in Blog, VALCORT DNA / September 24, 2017
Communicating is simple. Right? Well, expressing yourself may be easy, but effective communication can be mind-numbingly difficult in settings from friendships to marriages, politics and religion, and business.
It’s strange that although we all have been communicating since our infancy we still face communication problems all our lives. We often find ourselves stumbling or being misled during the delivery or reception of information.
This happens in our daily personal lives and in our organizations, where barriers to communication become a cause of many problems and can hamper progress and ongoing projects. Misinterpretation of facts, misapprehensions, cultural misunderstanding and closed door echo are common barriers in realizing the targeted level of communication.
Because effective communication is so often hampered, its particularly important in business to focus on coordination and specialization of messages, and if possible, determining the responsibilities, capabilities and role of those receiving your messages. This practice is captures in in #32 of Valcort’s 35 Keys to Business Growth: #32 The communication an individual receives from your company is coordinated, specific to customer-type, and relevant to their responsibility and decision-making ability.
How can you improve your communication at all levels?
I studied journalism and public relations, earning undergraduate and graduate degrees in these fields, so the classic text Effective Public Relations (1952) by Cutlip is burned in my memory. Cutlip cited the seven C’s of communication. They are as pertinent today, in the age of omni-channel communication and immediate feedback loops, as they were 65 years ago.
The application of these seven C’s can ensure communication is on a right track and will increase results. Let’s take a closer look at these, and more tips for effective communication.