For product success, make what people want

Posts Tag: voice of the customer

Blog / VALCORT DNA

For product success, make what people want

Valcort 35 Keys to Business Growth: #9 Develop only products and services that are high priorities for current and future customers. There are a lot of candidates for the worst product launch in American history. Rejection of the heavily promoted but underwhelming Edsel in 1957 made the name of the...

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Blog / VALCORT DNA

Listen (to the voice of your customers)

Valcort 35 Keys to Business Growth: #3 Clearly understand your customers’ unmet needs, their frustrations, and what they look for in products and services like yours. Last year, when we talked to the senior leaders of a manufacturing firm with a large footprint in a niche market, we sensed concern,...

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Blog / VALCORT DNA

What People Believe Matters

Valcort 35 Keys to Growth: #2 Know what customers, distributors, shareholders, vendors and employees believe about your company.  Let’s face it. You act on what you believe to be true. Last week I decided to purchase a watch as a birthday gift for my wife. As I was thinking about...

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