Vision and the North Star: Certainty in Uncertain Times

Posts Tag: values

VALCORT DNA

Vision and the North Star: Certainty in Uncertain Times

Casting about on the open seas or escaping a hostile force through an unmarked wilderness, your circumstances can change dramatically by the minute. To head confidently in the right direction, you can focus on the North Star for your bearings and to make the decisions that will bring you to...

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VALCORT DNA

Valcort’s 35 Keys to Business Growth: Values and Vision

If you are new to The Valcort Group, you may not know that our consulting strategy is easy to find—it’s our name. Valcort is an acronym for the 7 disciplines that drive,  guide, and measure business growth. V-A-L-C-O-R-T V -- Values are the foundation, for the values we hold drive the choices we...

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Branding & Market Views

Does vision ever take a day off? The importance of share values and vision

Does vision within an organization need to be tempered, does the role of vision ever stop or slow? Does forever need to reach into the future and push the envelope out of the current state? I believe continued, ever-expanding vision is critical if an organization is to create sustainable growth. To understand the...

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VALCORT DNA

Lift the Fog: Leadership values as the key to growth

As an employee, customer, investor, or a competitor, what is the most important thing you can learn about a company?  If you said profitability, market share, operating margin, or the direction of their industry segment, you’d be hitting on strong factors impacting the company’s financial health. But I’d suggest that what...

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Blog / VALCORT DNA

Value Matters. Measure It.

Valcort 35 Keys to Business Growth: #14. Consistently measure all marketing and sales activities and your progress toward achieving your vision, and communicate the results with the company regularly. How would you define personal success? What will make your life a success? These are great questions to ask yourself. Perhaps it’s...

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Blog / NPOutlook

Who do you trust?

Reversing the pervasive loss of trust in American life Who do you trust? In the public square, that’s a more troubling question than it should be. There isn’t enough trust to go around and nearly every institution—government, media, business, sport, and even churches and charities--are responsible and suffering the impact....

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Blog / NPOutlook

Choosing Gelato and the Value of Values

I tried a new gelato café that opened riverside in my town in the Fox Valley this weekend and had to make a difficult choice from about 35 amazing flavors. Do I take a risk, venturing into some new area of taste, or do I stick with the familiar, with...

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Blog / VALCORT DNA

Can Lance Armstrong Live Strong?

Lance Armstrong came clean and admitted that he had lied, bullied and annihilated people for the cause of winning sports events.  Call it self-preservation, if you will, but it became apparent that to him that winning is not worth compromising everything. In fact, as the stories unraveled, it became apparent...

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