The Innovation of the Day from trendwatching.com
Twiga Foods in Kenya, a platform helping farmers distribute produce to food stalls, partnered with IBM to extend microloans to stall vendors. IBM created a system to help these sellers receive credit scores; a machine learning algorithm analyzes their mobile purchase records and calculates a credit score. The end-to-end lending process is then managed via a blockchain-based system and executed via mobile devices and SMS. The pilot saw 220 loans made, with the average loan of USD 30 being extended for 4 to 8 days. The initiative is set to be expanded across Africa by the end of the year.
In case you’re not fluent in the benefits of blockchain, here’s a one-sentence crash course: It allows users to keep and view fully transparent, unchangeable records. As a result, blockchain is being used to bringing new levels of trust and transparency to various activities: Agora’s voting system transformed Sierra Leone’s elections, the first blockchain university is upending how higher education has typically worked, while consumers can monitor their chickens in China to make sure they’re truly free-range.
And don’t miss the bigger picture: new forms of trust and transparency change everything by empowering endless new players to enter the market. Individually these suppliers might be small but collectively they can reshape entire industries thanks to their unprecedented ability to cater to every customer need, no matter how niche. Just ask those in the retail industry (eBay and Alibaba), the media industry (YouTube) and the travel industry (Airbnb).
So, if it’s not too big a question for this early morning email (!) ask yourself: what steps is your brand taking to enable more suppliers to enter your industry? Because if you’re not empowering new entrants, then someone else soon will!
What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales
plan? A huge email list or Twitter following? Location?
This question is something like the old desert island query: “If you were stranded on a remote desert island and could have one book, what would it be? It is said that the renowned British satirist turned theologian G.K. Chesterton and several other literary figures were once asked that question.
"The complete works of Shakespear...Read More »
Millennials welcome generation Z
America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million strong, the eldest of which are now entering college and/or the workforce, this group will soon outnumber their Millennial predecessors.
Millennials are not children anymore. In fact, the oldest of them are now 35. Millennials are increasingly taking leadership roles within organizations. In addition to managing th...Read More »
One day just a few years ago, the light went on in a conference room at a mid-sized manufacturer in the southeast. The idea kind of light.
After hours of discussions with the company’s leaders and frontline sales directors, and dozens of interviews with its customers, we presented a simple but profound prescription for generating more effective prospect engagement and over-the-counter sales.
It involved capturing the one spot and one interaction that made all the difference for this company --wh...Read More »
Innovation in Charity
New Story: American charity New Story partnered with robotics construction firm Icon to 3D-print homes, and establish a community in El Salvador. The organization is raising $1 million to produce its affordable homes. Each home contains a kitchen, bathroom and two bedrooms, costs $4,000 and takes 12–24 hours to print. The houses are also sturdy, as they use material that is stronger than cinderblock, which New Story used in the previous homes it produced. New Story aims to ...Read More »
You can be clever in your marketing communications. You can be funny. You can be surprising, shocking if you want to. You can think outside the box…and then burn the box. You can come off sounding smart, savvy, hip. You can do all this, and still miss the point. Sure, you might make memorable creative, maybe even win an award. But you’ll only make a meaningful brand if you connect to the real needs, frustrations, and desires of your customers, and somehow do it in a way your competitors are not....Read More »
Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task. That’s why developing a solid brand and market strategy is so very important.
We’ve compiled thumbnails on 25 efforts that haven’t worked out so well. They are organized in three categories: strategy-thin campaigns, great companies that made huge strategic errors, and seriously flawed brand extensions. We study history to avoid its mistakes!
St...Read More »
Building the trust that fuels program growth
In recent years, about two thirds of Americans respond to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and reverse wrongs. Nonprofit organizations received $390 billion in donations and were supported by 7.9 billion hours of volunteer service.
Unfortunately, the support is fleeting. For every 100 new donors, American nonprofits lost more than 100. A new report concluded that for every $100 ...Read More »
Creating and presenting a strong brand is all about establishing value.
This is especially true if you are selling direct to consumers. If you been dealing primarily with distributors or retailers, your brand is important, but to a lesser degree. If you shift your focus to selling directly to consumers, branding principles begin to apply. Here are some of those principles:
People buy from people and companies they know and trust
People buy products they know and trust
The values people hold d...Read More »
Four trendy innovations from Trendwatching:
1. Twenty-two years after her contract with Lancôme was terminated, 63-year-old Isabella Rossellini has
been re-hired by the French beauty brand. In February, the brand launched a campaign starring the Italian model and actress as the face of its Renergie Multi-Glow range, a skincare line targeting anti-aging concerns.
If there’s one trend that keeps on giving, it’s brands (finally!) waking up to the NEW NORMAL. Once-marginalized groups are now being g...Read More »