What difference does it make? The importance of tracking customer response

Posts Tag: marketing metrics

VALCORT DNA

What difference does it make? The importance of tracking customer response

Valcort’s 35 Keys to Business Growth:  #21 We have specific, consistent ways we collect data and track customer response to every advertising, marketing and sales effort. We use this information to measure our marketing and sales efficiency and effectiveness. For more than 10 years we have been asking executives to rate...

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