Do you need a strong corporate brand?

Posts Tag: Brand

Blog / VALCORT DNA

Do you need a strong corporate brand?

Creating and presenting a strong brand is all about establishing value.  This is especially true if you are selling direct to consumers. If you been dealing primarily with distributors or retailers, your brand is important, but to a lesser degree. If you shift your focus to selling directly to consumers,...

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Blog / Branding & Market Views

Get a cue! Connecting your brand to everyday life

One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand. You...

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Blog / Branding & Market Views

A Leader’s Secret Sauce – Heinz Kohut’s secret for leading change

Creating business transformation and market growth Heinz Kohut, noted 20th century psychologist and behaviorist, gave us insight into leading people to change. He, along with his colleagues and peers, found the old adage to be true:  “You can lead a horse to water, but you can’t make him drink.” Unfortunately,...

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Blog / Branding & Market Views

The scent of a brand.

So you’re talking with a stranger and as you begin to talk, you realize the parallels in your life.  You were here, doing this.  He was in a different place doing something similar.  You attended this concert, and he attended the same event in a different city.  You share some...

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Blog / Branding & Market Views / NPOutlook

Who cares about values?

Values are the ground-zero of decision making.  We purchase based on what we value.  We sacrifice time, money and resources to have what we value. Values are the heart motivation that cause people to make choices and take action.  They are based on beliefs or ideals about what is good...

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Blog / VALCORT DNA

Can Lance Armstrong Live Strong?

Lance Armstrong came clean and admitted that he had lied, bullied and annihilated people for the cause of winning sports events.  Call it self-preservation, if you will, but it became apparent that to him that winning is not worth compromising everything. In fact, as the stories unraveled, it became apparent...

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Blog

Co-branding for Distributors create new sales activity

Wholesalers today are facing both great opportunity and difficult choices. If wholesalers/distributors can’t create new value, new products, new programs to introduce into the market, the stagnancy of the crawling economy will mean further operational cuts. The opportunity for wholesalers is to take the initiative and forge a new, different...

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Blog

NAWLA’s New Claim: Our Wood. Our Bond. Our Future.

There is something rather magical about wood. The beauty, utility, abundance and organic nature of wood is remarkable, and over the last 115 years has created an entire industry of people who nurture, steward, manage, cultivate and promote the wise and expansive use of wood. Founded as The North American...

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Blog

Twitter me this Batman?

No doubt, Social Media is THE hot topic. I attended a major conference last week…a top-notch event that I will attend again. What I found quite intriguing was all the real-time tweeting… The conference had people continually tweeting during each speaker’s presentation. These tweets displayed on gigantic screens located adjacent...

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Blog

Could Toyota Salvage its Image with a Logo Refresh?

Toyota has beefed up their advertising in Q1 of 2010 with the hope of off setting some of the hot press surrounding their recalls. The automotive giant is still reeling from the recall of their Avalon, Camry, Highlander Hybrid, Highlander, Prius, Truck, Corolla, Matrix, and Venza product lines. The consumer outcry has...

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