By Chuck Thomas / in Blog, VALCORT DNA / October 13, 2017
Marketing success depends, at least partially, on creativity. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your competitors, and it makes you more memorable in your customers’ minds. The solution is easy: come up with more creative ideas! That, of course is the hard part. It isn’t easy.
At Valcort, we believe that creative blocks are barriers we must all overcome to achieve success in marketing. (#33 of Valcort’s 35 Keys for Business Growth: Regularly invent new ways to reach prospective customers at the time when they are making important purchase decisions.)
Here are 7 tips for coming up with new ideas to reach out to prospective customers.
Nourishing creativity alone won’t create successful marketing campaigns. But it’s a start. Then, complete the hard work of aligning your teams, allocating resources, targeting your publics, and bringing your new ideas to market at the right time!