QR codes can track your direct mail
The QR code technology, created in 1994 by the Japanese company Denso-Wave, is revolutionizing the advertising marketplace on a global scale. You will see this technology all over Asia but it just starting to gain traction in the US market.
QR codes are a 2 dimensional bar code that enables the creator to embed a website address, phone number, standard HTML message or SMS message for mobile devices.
Consumers with any smart phone- Blackberry, iPhone, Droid…etc. – download an app to read the QR code. Then they are enabled to take a picture of these bar codes anywhere (t-shirts, billboards, faxes, car magnets, etc.) and they are redirected to the medium of choice listed above.
Think of the possibilities…
1. Consumers looking to buy you product can scan your postcard and they are directed to your website (that is being tracked) and buy your product via their phone.
2. Post flyers advertising your home for sale that directs buyers to a more detailed listing on Remax.com.
3. Distribute your weekly coupon via text message to your database of 10,000 loyal and raving fans!
4. Enable tech savvy consumers to scan your bar codes on your billboard in Times Square, London, Tokyo, Singapore or Rome with the simple snap of their mobile camera.
Why don’t you give it a try for yourself? Go to Google and search which mobile app will work for your phone. Then start snapping away!
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