By Chuck Thomas / in Blog, VALCORT DNA / November 8, 2017
Occasionally, a customer will take the initiative to refer your company to a contact because of the good work you’ve done for them. That’s fabulous. They may need a nudge, though, and it’s important to ask your customers to openly acknowledge how important your company is to them.
#34 of Valcort’s 35 Keys to Business Growth reads: “Intentionally solicit customer endorsements and referrals.” Remember that your very best sales person is a current happy customer. No one else can come close.
If you’ve done good work and the client is satisfied with your performance, it’s not that they don’t want to help you out; it’s that it usually doesn’t enter their minds… unless you ask them. Here are some tips:
Don’t let your fear get in the way of building your business. Referrals will get you more clients. And the more referrals you ask for, the more referrals you’ll get — just because the customer is reminded that this is valuable to you and your company.