Valcort DNA

VALCORT® : The hard work leading to an aha moment

One day just a few years ago, the light went on in a conference room at a mid-sized manufacturer in the southeast. The idea kind…

Why Your Next Creative Idea Might Be Doomed Before It Launches

You can be clever in your marketing communications. You can be funny. You can be surprising, shocking if you want to. You can think outside the…

Do you need a strong corporate brand?

Creating and presenting a strong brand is all about establishing value.  This is especially true if you are selling direct to consumers. If you been…

Building Organizational Trust in an Age of Cynicism

In times of change, the last thing you need to experience—as an employee, a colleague, a corporate leader, or a customer—is the discovery that trust…

Creating value: the recipe for growth

To grow your business, the foundational task is to create value.  Creating value is the essence of business. Whether you’re selling consumer products, goods and…

How to track progress  in your sales process

You may be among the thousands of people who work hard to plan and execute a clear sales process. You prospect, qualify, approach, present, respond,…

Need business referrals? Ask for help

Occasionally, a customer will take the initiative to refer your company to a contact because of the good work you’ve done for them.  That’s fabulous. …

Surprise Me!  7 Tips for Inventing New Ways to Reach Customers

Marketing success depends, at least partially, on creativity. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your…

5 Keys to Successful Outreach

Here are five of Valcort’s 35 Keys to Business Growth that address the challenge of reaching out to your publics. Take a look. Making the…

The Keys to Successful Corporate Communication

Communicating is simple. Right? Well, expressing yourself may be easy, but effective communication can be mind-numbingly difficult in settings from friendships to marriages, politics and religion,…

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