The Valcort Marketing Blog

Gain valuable insight on everything from branding to effectively measuring progress from our collection of marketing blogs.

Blog / NPOutlook

The 7 Most Valuable Assets of a Nonprofit Organization

When you turn to the financial statements of a nonprofit organization, one of first reports is titled Assets and Liabilities.  I know this an important report, but as a longtime non-financial manager of NPOs, I’ve always been less interested in this report than the statement of annual revenues and expenses...

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Blog / NPOutlook

Choosing Gelato and the Value of Values

I tried a new gelato café that opened riverside in my town in the Fox Valley this weekend and had to make a difficult choice from about 35 amazing flavors. Do I take a risk, venturing into some new area of taste, or do I stick with the familiar, with...

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Blog / NPOutlook

“Your young men shall see visions”: Importance of a nonprofit vision

As an organizational leader, do you have a vision? Is your organization focused on a clear and broadly understood vision of your corporate purpose and future? “If there is no vision, ” a 1599 version of Proverbs 29:18 reads, “the people decay.”  Without a vision, missions can stagnate or waste...

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Blog / NPOutlook

Trust Me

The tough work of building organizational trust. Trust is a provisional grant that if not supported by action will be removed. It’s a slippery word because of frequent violations! Trust took a hit with the Joe Isuzu farcical television commercials of the 1980s, and Ronald Reagan redefined trust as he...

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News/Press

From the Daily Herald: St. Charles business helps other companies find ways to grow

By Kim Mikus An interview with Chuck Thomas, president, managing director and founder of The Valcort Group in St. Charles. Q: Describe your business. What do you do? A: We help companies and organizations identify obstacles that hinder their growth, then create strategies and a road map that results in greater...

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News/Press

President, Managing Partner of The Valcort Group to Be Featured Presenter in Marketing Research Association Webinar

Making Jazz to Create Engagement Theme of April 24th Webinar St. Charles, IL – April 8, 2013 – Chuck Thomas, President and Managing Partner of The Valcort Group, is scheduled to be the featured guest of a webinar being sponsored by the Marketing Research Association (MRA) on April 24 at...

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Blog / NPOutlook

7 reasons nonprofits flounder or fail

By Jim Jewell A group of our friends led a wonderful start-up that was trying to bring new perspectives to the environment cause, to reach faith-based constituencies who were not traditional supporters of environmental concerns.  They had the plan worked out on paper, and even had a foundation to underwrite...

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Blog / NPOutlook

7 Disciplines of Highly Successful Charities

How to build the trust that fuels program growth By Jim Jewell  In the last year, some two thirds of Americans responded to appeals from charities for support of projects to meet human needs, create new initiatives, advance faith, and reverse wrongs. Nonprofit organizations received $298 billion in donations and...

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Blog / NPOutlook

For Nonprofit Organizations there is no profit in broken relationships

Donor attrition has always been a problem in mass fundraising, where personal touches are difficult and the ability to communicate impact is limited.  Now, widespread personal losses in recent years and the failure of institutions of all kinds to prove trust-worthy have produced a dangerous culture of mistrust.  One consequence:...

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Blog / VALCORT DNA

Trust Gone Wild

The prerequisite of investment of time, money, and energy is a belief that what you invest in will be valued and will return a reward.  This holds true whether in financial markets, relationships, charitable giving, or the sacrifice of time to serve.  The return can be tangible or intangible, measured...

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