Branding & Market Views

Earning trust, the essential currency of commerce

What is the most important asset for success in business? A new idea? A strong team? Lean manufacturing? A sales plan? A huge email list…

7 new business trends we’re seeing in 2018

Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence. At nearly 70 million…

The Story Behind 25 Epic Strategic Marketing Fails

Influencing public opinion and behavior is a complicated art, and hitting all the right notes in your advertising and marketing is rarely an easy task….

Is your website doing its job?

By Julie Stanko, Valcort Digital Marketing Manager It is rare to talk with a corporate leader who is enthusiastic about the performance of the company’s…

The World’s Best Corporate Websites

A company’s website is often the first point of contact with the world, yet many corporations have been behind the curve when it comes to…

What’s your plan for Millennials?

by Katherine Jeffery, PhD There is a huge generational shift taking place in the world. Some find this exhilarating while others are left scratching their…

Is anyone paying attention? The challenge of measuring progress

Valcort Research Report  Over the last 15 years, we have conducted dozens of diagnostic surveys to measure organizational strength on the 35 VALCORT business practices.  The…

What’s your trust quotient?

Trust is important to all of us.  We make judgments related to granting or seeking trust every day. This is as true in business as…

Is spontaneity underrated? The changing face of impulse buying

Adding a pack of gum or a magazine to your shopping cart has helped retailers make a crucial few extra dollars for decades. A recent…

13 Ways to Build Better Business Relationships

All successful businesses–regardless of what they do or sell–have one thing in common: their people know how to build and maintain relationships. The truth is that…

Valcort DNA

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