By Chuck Thomas / in Blog, Branding & Market Views / January 14, 2015
One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand.
You see and hear these many times a day. How many of these did you know?
What’s your cue?