Get a cue! Connecting your brand to everyday life
One way that your advertising can influence what people think about and notice is through ‘cueing’ –linking your brand to words or expressions that come up naturally in everyday conversation. Repeated often in your advertising and other communication, they become cues that help increase the power of your brand.
You see and hear these many times a day. How many of these did you know?
|Gimme a break||Have a Kit Kat|
|Have a break...||Have a Kit Kat|
|MmmmmMmmmmm Good||Campbell's Soup|
|Don’t leave home without it...||American Express|
|Do you know me?||American Express|
|Just do it.||Nike|
|Where do you want to go today?||Microsoft|
|The real thing...||Coca-Cola|
|Because you’re worth it...||L’Oreal|
|Reach out and touch someone||AT&T|
|Thanks! I needed that!||Mennen Skin Bracer|
|Where’s the beef?||Wendys Restaurants|
|Oh what a feeling...||"Toyota”|
|Ring around the collar.||Wisk detergent|
|You deserve a break today||McDonalds|
|Thank you for your support||Bartles and Jaymes wine|
|Cross your heart...||Playtex Bra|
What’s your cue?