By Chuck Thomas / in Blog, VALCORT DNA / January 8, 2018
To grow your business, the foundational task is to create value. Creating value is the essence of business.
Whether you’re selling consumer products, goods and services from business to business, raising funds for a charity, or recruiting students to attend your college, job one is to create and understand your authentic value.
Value is what compels consumers or companies to invest time, capital or reputation because they are going to get something they want–something in which they find personal and corporate benefits.
At Valcort, we’ve seen this play out in hundreds of clients and partners over the years, and we’ve learned some common principles for creating value consistently and effectively. Here are seven: